Experience

• 

  Drylock Technologies United States

  • Eau Claire, Wisconsin Area

  • Marketing Manager

    • Aug 2019 - Present
    • Eau Claire, Wisconsin Area

    - Develop annual marketing plan to meet organizational objectives - Oversee marketing efforts including packaging, promotional materials, literature, catalogs, Drylock web page, etc. - Design strategies to drive sales growth and increase profitability - Lead specific category management projects for selected/strategic customers in order to build tailor made and differentiated customer marketing plans - Lead quarterly competitive benchmarking analysis to develop products that meet the needs of the US and Global markets. - Manage on-line marketing strategies and provide oversight to ensure that on-line ad campaigns are effective.

• 

  Mason Companies

  • United States
  • Consumer Goods
  • 200 - 300 Employee

  • Masseys Business Manager

    • Jan 2007 - Jul 2019

    - Manage Masseys business unit (including footwear & apparel) with full profit and loss responsibilities- Drive collaborative, cross-functional team efforts to aggressively grow the business which now represents a significant percentage of corporate sales- Develop and implement budgets and marketing plans which are in alignment with corporate growth and profitability goals- Create sales projections and circulation plans by developing house file and list rental mailing strategies that meet corporate payback criteria- Monitor and analyze results from mailing campaigns and make adjustments as needed to meet corporate goals and objectives- Provide direction and assist merchandising team with product assortment, selection and pricing to ensure that our offerings are in sync with our competition and target market- Provide direction to the web marketing teams with respect to email planning, promotions and testing, website content and creative, contest planning and social media- Provide direction and feedback for catalog production by working with internal creative staff, external creative agencies and our printer- Provide sales projections by department and product class to purchasing to ensure accurate forecasting baselines based on product assortment and space allocations- Provide sales projections by week to the operations groups to help with space and resource planning in our distribution centers and contact center- Work closely with sourcing, merchandising, graphics, internet and operations to ensure all day-to-day activities are running smoothly- Work closely with the credit business manager on the finance side to ensure that we are properly budgeting and booking bad debt based on marketing plans and the risk profiles of our mailings

  • Internet Marketing Specialist

    • Oct 2004 - Jan 2007

    - Recruit new affiliates to drive more traffic and generate new customers.- Optimize paid search programs and expand into new programs.- Evaluate affiliate and paid search performance, compare to projections and make recommendations based on results.- Communicate with affiliates and paid search vendors to build relationships with the goal of increasing sales.- Create budgets and market plans for the affiliate and paid search programs

• 

  Wells Fargo Financial

  • Credit Manager

    • Jan 2004 - Sep 2004

    Sell mortgage, car and unsecured loans.