Experience

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  Sioux Empire United Way

  • Marketing Director

    • Aug 2022 - Present

• 

  Lawrence & Schiller

  • Sioux Falls, South Dakota

  • Director of Digital Marketing

    • Jun 2019 - Nov 2021
    • Sioux Falls, South Dakota

• 

  USA Triathlon

  • United States
  • Spectator Sports
  • 300 - 400 Employee

  • Senior Marketing Manager

    • Nov 2018 - May 2019

    Drives day-to-day operations of marketing, corporate partnerships, retail initiatives, and the branding team’s operations. Oversaw account services and activations for a portfolio of nearly 20 founding and new, corporate and stakeholder partnerships.

  • Digital Strategy Manager

    • Apr 2015 - Nov 2018

    Maintained and oversaw USA Triathlon's official website. Worked directly with internal departments and external vendors to develop and implement campaigns to maximize and improve user experiences. Managed and developed training for staff editors to create publishing efficiency across the company. Worked closely with the marketing and communications department to develop and implement strategies to drive engagement and traffic to usatriathlon.org.

• 

  Lawrence & Schiller

  • Sioux Falls, South Dakota Area

  • Digital Strategist

    • Apr 2012 - Jan 2015
    • Sioux Falls, South Dakota Area

    Led digital strategy development and execution for number of regional and national clients. Maintained client, third- party and team communication for various projects including, web design and development, SEO and SEM strategies and email and mobile marketing initiatives

• 

  Lawrence & Schiller TeleServices

  • Sioux Falls, South Dakota Area

  • Business Development Specialist

    • Dec 2011 - Apr 2012
    • Sioux Falls, South Dakota Area

    Assisted sales team in identifying and researching leads while creating statements of work and client acquisition strategies; coordinated cross-organizational communication flow, expediting incoming client expectation analysis

• 

  Lawrence & Schiller

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Associate Account Executive

    • Jun 2010 - Sep 2010

    Led client and project communication for agency team and assisted in the development of campaign strategies to meet marketing goals and business objectives.

  • Account Coordinator

    • Sep 2008 - Jun 2010

    Directed team communication and documentation for production of broadcast, print and online marketing campaigns to ensure successful and timely launch of campaigns. Assisted agency team in development and tracking of various project budgets and timelines.