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Bio

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Katie Fiddaman is a marketing professional with experience in campaign delivery, content creation, and stakeholder management. She holds a Chartered Management Degree and certifications from Google Ads. Katie has worked across various industries, including Virgin Red, We Are Mateo, and Pearson.

Credentials

  • Google Ads Video Certification
    Google
    Nov, 2023
    - Apr, 2026
  • Google Ads Apps Certification
    Google
    Oct, 2023
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Oct, 2023
    - Apr, 2026
  • Google Ads Measurement Certification
    Google
    Oct, 2023
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Oct, 2023
    - Apr, 2026
  • Chartered Manager
    Chartered Management Institute
    Jul, 2021
    - Apr, 2026
  • Level 2 Personal Trainer
    CITY AND GUILDS
    Aug, 2015
    - Apr, 2026

Experience

    • United Kingdom
    • Consumer Services
    • 200 - 300 Employee
    • Campaign Delivery Manager
      • May 2024 - Present

      Launch and delivery of key marketing campaigns and ongoing communications for new product offerings. Working across the Virgin Group to deliver high performing campaigns that deliver value. Taking a holistic view of delivering the go-to-market strategy, ensuring that marketing deliverables are executed effectively.

    • Marketing Executive
      • Jun 2023 - May 2024

      I am a Marketing Executive at Virgin Red focusing on all elements of ATL and BTL marketing campaigns. The main focus is driving acquisitions and engagement amongst new and existing Virgin Red members through various marketing channels.

    • Digital Content Producer
      • Nov 2021 - Jun 2023

      I create marketing campaign content for all things Virgin Red, from offers to new partner and product launches to competitions, across paid and organic media channels.

  • We Are Mateo
    • London, United Kingdom
    • Managing Director
      • Apr 2019 - Present
      • London, United Kingdom

      Since April 2019, I have been working with two other apprentices to form The Apprentice Voice. The Apprentice Voice (TAV) is a new independent, nonprofit organisation representative of apprentices in England. TAV vows to initiate positive apprenticeship change within the apprenticeship change within the apprenticeship system by:- surveying apprentices;- carrying out research; - running campaigns;- and working with influential figures.The main aim is to make apprenticeships fair, accessible and appealing to all apprentices.

  • ENERJUICIN' Ltd
    • Ascot, England, United Kingdom
    • Director
      • Apr 2020 - Aug 2022
      • Ascot, England, United Kingdom

      Enerjuicin' is a local juice company based in Ascot. We decided that during COVID-19, we wanted to help our families remain healthy by giving them the nutrients their bodies deserve. Therefore, we provide fresh juice with no added flavourings or preservatives to allow customers to enliven their day through a fresh bottle of juice with breakfast. As juice is the fastest way to get nutrients into the bloodstream, the product enables customers to feel boosted and ready to tackle the day ahead.

  • Pearson
    • London, United Kingdom
    • Content Marketing Executive
      • Jan 2020 - Nov 2021
      • London, United Kingdom

      Responsible for developing engaging content for multi-channel marketing and communication activities globally, across multiple university partnerships. Managing the end-to-end planning and production process for on and offline marketing assets to plan, produce and distribute quality content effectively.

    • Co-Founder
      • Dec 2019 - May 2021

      Apprentice Talks is a podcast made by apprentices for apprentices aiming to give insight into what it’s really like to be an apprentice and juggle multiple worlds. The podcast includes advice pieces and guests and is available on Spotify and other listening services.

    • Communications, PR and Content Coordinator
      • May 2018 - Jan 2020
      • Holborn

      My role as a Communications, PR and Content Assistant within the External Relations Team at Pearson College London entails creating and curating content for social media channels, blogs, website information and PR activities. I also communicate with the B2B team to increase the awareness of Pearson College London and what we do.

  • Instinctif Partners
    • London, United Kingdom
    • Account Executive
      • Sep 2019 - Sep 2019
      • London, United Kingdom

      I spent a week as an Account Executive at Instinctif Partners working across a variety of clients completing research, attending stakeholder and client meetings, and writing articles and thought leadership pieces.

    • Lettings Negotiator
      • Jan 2018 - May 2018
      • Englefield Green

      I worked in a small team to communicate with stakeholders on all levels such as tenants, landlords, other agents and potential tenants.Some of my roles include:- Admininstration - organising and coordinating files, ensuring files are complete with relevant material, coordinating diaries.- Meeting People - organising and attending viewings of a variety of properties and ensuring all parties are informed of these and their times.- Telephone calls - answer phone enquiries, book appointments, calling landlords regarding prospective business opportunities, calling tenants to inform them of viewings and appointments, liaising with new tenants by building rapport.- Legal Documents - creating and organising tenancy agreements for a variety of properties and ensuring all necessary parties sign them.- Marketing - email, website and window advertisement campaigns, with a main target audience of students in order to gain more business.- Inspections - high attention to detail required to ensure let properties are being kept in a suitable condition.- Email - emailing a range of stakeholders such as new tenants, current tenants, landlords, referencing companies, design companies, inventory companies etc.- Database - inputting and collating data from an online database (LetMC), such as contact details, tenancy dates, payment schedules, marketing information, accounting and maintenance.

    • Waitress
      • Jun 2017 - Jan 2018

      This job involved customer service for a wide ranging customer base. My main roles included:- Waitressing and bar work- Cashing up the tills and calculating incomes - Booking tables - Organising the logistics of busy days such as Christmas Day and creating a plan so that all customers could be seated.

    • Playworker
      • Oct 2016 - Dec 2017
      • Windsor

      In order to progress my creative skills further, I took on a job role in a holiday childcare company which required the entertainment of 30 4-11 year olds for 10 hours of the day.

    • Head Waitress
      • Mar 2015 - May 2017
      • Windsor

      This included serving tables, money handling, serving drinks, taking orders, training new staff and running a team to ensure everyone is completing their tasks for maximum success.

Education

  • 2018 - 2021
    Pearson College London
    BA (Hons) Business Management, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 2010 - 2017
    Charters School

Suggested Services

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Industry Focus. “Consumer Services”

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