Experience

• 

  Cole Haan

  • Women's Footwear Account Executive - Digital Channel

    • May 2022 - Present
• 

  Murray Academy of Irish Dance

  • Exeter, NH

  • Irish Dance Instructor

    • Sep 2011 - Present
    • Exeter, NH

    • 26 years as a competitor and dedicated teacher in the Irish Dance community. Responsible for the development, mentoring and coaching across hundreds of students to achieve success from beginner to World Championship level.

• 

  eXp Realty

  • Portsmouth, New Hampshire, United States

  • Licensed Real Estate Agent

    • Nov 2020 - Dec 2021
    • Portsmouth, New Hampshire, United States

    • Advised real estate clients as part of a top 2% team in the country• Secured $8M in yearly closed sales, with a 96% rate in getting offers accepted in a market with record low inventory, where each property had 2-30+ competing contracts.• Communicated with sellers and buyers to understand real ...

• 

  Timberland

  • United States
  • Retail
  • 700 & Above Employee

  • Wholesale Account Executive, Apparel and Accessories

    • May 2016 - May 2018

    • Led the sell-in and sell-through process for men’s apparel and bags across various segments of wholesale distribution including Dept Store, National athletic/sporting good chains, Pure Play online, and independent retailers.• Orchestrated selling presentations to senior leadership and buyers for 40+ accounts.• Contributed to the re-launch strategy of consumer target, based on category underperformance and trends, which revamped product line towards athleisure / “classic boot” consumer to support an 800% growth in first season.• Collaborated with merchandising on go-to-market process to create seasonal assortments, product architecture, pricing, forecasts, product life-cycle management and sales tactics to drive growth and profitability for $8M target.• Transitioned inherited current accounts over to new consumer and product strategy where appropriate, restored business with Nordstrom, opened Zappos and grew Q4 business by 110%.• Prospected and launched new business aligned with updated consumer strategy, opened 5 key accounts including Journeys, Finish Line, Shoe Palace, Shiekh and The Buckle. • Developed customized account specific plans and special-order product for sell-in, including the design of a backpack program with Journeys for a test in-store and online launch with potential to grow to 50K+ units.• Cultivated and maintained strong relationships with accounts, consistently delivered a high level of customer service.• Partnered with customer service, managed order book and day-to-day retail sales responsibilities.

  • Manager, Wholesale Marketing & Media

    • Jan 2015 - May 2016

    • Managed all marketing efforts for Dept Store, E-comm, Family (value) channels of US Wholesale business, including key accounts Nordstrom, Amazon, Zappos, DSW, Dillard’s, Macy’s and Famous Footwear, totaling $120M in revenue.• Led presentations and built relationships across internal sales, account buying and marketing for 20+ customers.• Forecasted and proactively managed $3M co-op budget.• Accelerated brand objectives, including growth women’s fashion, through a multi-faceted partnership between Nordstrom and Marie Claire to meet record $3.5M sales plan. • Spearheaded initiatives to increase brand / product “findability” across digital wholesale business to drive conversion and launched first program with Amazon Media Group that drove $345K in sales and 900% ROI.• Negotiated for premium brand exposure to drive retail sales, launching a Macy’s Herald Square custom interactive brand window display for the first time in 10 years, that resulted in 45% sell-through of featured styles in week one.• Directed the integration of wholesale into $12M national media plan to drive sales, briefed agency on goals and identified best channels, and created custom campaigns with Marie Claire, Refinery29, Women’s Health & GQ.• Collaborated with internal merchandising, sales, and sales planning throughout go-to market process to forecast key programs and appropriate product marketing to drive growth for $1.2B North America business.• Supervised and developed Associate Manager and intern, while being the only team member to work remotely.

  • Manager, Digital Marketing

    • Jun 2014 - Dec 2014

    • Managed all marketing efforts for E-comm channel of wholesale business to drive $40M sales plan.• Supported the execution of $12M brand media spend across 6 separate national campaigns.• Led an internal “Amazon deep dive” working group to validate investment and business implications of 45+ portal analytics platform, culminating in a presentation on the “State of Amazon” to VF Brand Presidents at Vans HQ.• Orchestrated the development and distribution of a 5-year digital strategic roadmap to lead digital brand growth.

  • Associate Marketing Manager - Digital

    • Dec 2012 - Jun 2014

  • Marketing Specialist

    • May 2011 - Dec 2012

• 

  Reebok International

  • Canton, MA

  • US Media and Public Relations Associate

    • Oct 2010 - Apr 2011
    • Canton, MA
• 

  Kennesaw State University - Athletics

  • Kennesaw, GA

  • Athletics Marketing Associate

    • Aug 2008 - Jun 2010
    • Kennesaw, GA
• 

  The Aspire Group Inc

  • Marketing Intern

    • Jan 2010 - May 2010
• 

  K Sports and Entertainment

  • Boston, MA

  • Marketing Intern

    • Dec 2007 - Jul 2008
    • Boston, MA
• 

  University of New Hampshire

  • Athletics Marketing Intern

    • Aug 2007 - May 2008