Experience

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  Enlyte

  • United States
  • Information Services
  • 700 & Above Employee

  • Customer Insights

    • Feb 2022 - Present

    Providing customer insights that deliver key insights on customer behavior, brand perception, and innovation opportunities to drive revenue growth, minimize customer attrition, and create optimal portfolio strategies.

  • Senior Manager, Corporate Marketing

    • Oct 2021 - Apr 2022

    Lead corporate marketing projects and key initiatives that support cross-company brand alignment, overarching company messaging, as well as foundational tools and processes to support the business. Key areas of focus include naming conventions, mergers and acquisitions, brand perception survey, and company-level positioning.

• 

  American Marketing Association, San Diego Chapter

  • Greater San Diego Area

  • Board Member

    • Jul 2009 - Present
    • Greater San Diego Area

    The San Diego Chapter is working to bring together and provide value to marketers in the San Diego area. I have served in various positions since 2009, including president for the 2011-2012 fiscal year. I have been serving in an advisory capacity since 2016.

• 

  Mitchell International

  • Greater San Diego Area

  • Senior Manager, Corporate Marketing

    • Apr 2014 - Oct 2021
    • Greater San Diego Area

    Lead corporate marketing projects and key initiatives that support cross-company brand alignment, overarching company messaging, as well as foundational tools and processes to support the business. Key areas of focus include naming conventions, mergers and acquisitions, brand perception survey, company-level positioning and customer awards program.

• 

  CSA Travel Protection

  • United States
  • Consumer Services
  • 200 - 300 Employee

  • Product Manager

    • Aug 2011 - Apr 2014

    Responsibilities expanded to include product development including market analysis and go to market strategy for travel insurance and assistance products. In addition to product, continue to oversee the development and execution of the strategic marketing plan for three lines of business including online presence, trade show, advertising, collateral, public relations and social media.

  • Marketing Manager

    • Mar 2009 - Aug 2011

    Responsible for development and execution of the strategic marketing plan for three lines of business including online presence, trade show, advertising, collateral, public relations and social media.

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  HSBC

  • Sr. Mgr. & VP Marketing Communications

    • Mar 2004 - Oct 2008

    Responsible for development and execution of a $5 million business to business marketing plan including web presence, trade show, advertising, promotion, collateral and sales support

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  Aspen Marketing (Newgen Results)

  • Manager, Marketing Communications

    • 1998 - 2004

    Managed all written content, from corporate communications to web content to public relations as well as promotional marketing and trade show activities for a $94 million company

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  Thermo Electron

  • Manager, Customer Service & Training - ThermoLase

    • 1996 - 1998

    While at ThermoLase, a subsidiary of ThermoElectron, successfully created a customer service department for a nationwide chain of tech savvy salons, which included technical support, order processing and a troubleshooting database. Developed and implemented operational policies, managed staffing and implemented an asset management system.Developed a training curriculum for a customized point of sale software and delivered the training to over 500 spa employees nationwide.

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  Jenny Craig

  • Project Manager

    • 1989 - 1996

    Held various positions of increasing responsibility from an administrative position in the operations department to project management for the sales department. Managed a staff of five designers and handled the documentation of all projects. Responsible for design and distribution of products and communication pieces used nationwide with customers and staff.