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Kathy Sterman profile image

Kathy Sterman

Marketing Manager at Green Infrastructure Partners
Intro Book
Seasoned marketing professional with expertise in digital marketing, project management, and proposal writing.
  • Claim this Profile
Location
Mississauga, Ontario, Canada, CA
Languages
  • English -
Skills
  • Marketing
  • Marketing Communications
  • Public Relations
  • Project Management
  • Newsletters
  • Show all
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Bio

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Kathy Sterman is a seasoned marketing professional with extensive experience in digital marketing, project management, and proposal writing. She has worked with various companies, including Green Infrastructure Partners, Kenaidan Contracting Ltd., OECM, Hatch, MMM Group, Adamson Associates Architects, and Weis Advertising. Kathy holds a Digital Strategy & Communications Management Certificate from the University of Toronto and has received certifications in Interaction Design, Adobe XD, Social Marketing, Hootsuite, and Google Analytics.

Credentials

  • Interaction Design: Interface
    LinkedIn
    Mar, 2020
    - Apr, 2026
  • Adobe XD for Designers
    LinkedIn
    May, 2019
    - Apr, 2026
  • Social Marketing Certification
    Hootsuite Media Inc.
    Jul, 2016
    - Apr, 2026
  • Hootsuite Certified Professional
    Hootsuite Media Inc.
    Aug, 2015
    - Apr, 2026
  • Instagram for Business
    lynda.com
    Aug, 2015
    - Apr, 2026
  • Digital Marketing Certificate, with Honours
    Canadian Marketing Association
    May, 2015
    - Apr, 2026
  • MailChimp Fundamentals
    lynda.com
    Feb, 2015
    - Apr, 2026
  • Building an Online Community
    lynda.com
    Jan, 2015
    - Apr, 2026
  • Online Marketing Basics
    lynda.com
    Jan, 2015
    - Apr, 2026
  • Public Relations Fundamentals
    lynda.com
    Jan, 2015
    - Apr, 2026
  • Social Media Marketing with Facebook and Twitter
    lynda.com
    Jan, 2015
    - Apr, 2026
  • Content Marketing Fundamentals
    lynda.com
    Jul, 2014
    - Apr, 2026
  • Email Marketing Certification
    HubSpot
    Aug, 2016
    - Apr, 2026
  • Inbound Certification
    HubSpot
    Oct, 2015
    - Apr, 2026
  • Google Analytics Certification
    Google Partners
    Apr, 2015
    - Apr, 2026

Experience

  • Green Infrastructure Partners
    • Canada
    • Construction
    • 700 & Above Employee
    • Marketing Manager
      • Oct 2022 - Nov 2022

    • Web Developer and Marketing Specialist
      • Jun 2021 - Oct 2022

  • Kenaidan Contracting Ltd.
    • Mississauga, Ontario
    • Senior Proposal Writer
      • Dec 2016 - Nov 2017
      • Mississauga, Ontario

      Kenaidan is a general contracting firm that provides design build, construction management, and preconstruction services. Responsibilities included:- Reviewing all technical and non-technical content requirements for the proposal.- Gathering information through document research and in-house interviews with project staff.- Evaluating precedent narratives for relevance and editing to suit the proposal as required.- Coordinating with subject matter experts to draft content as required.- Writing original content for the proposal as required.- Delegating tasks among proposal stakeholders (internal and external) throughout the proposal process, and monitoring the progress.- Assembling and reviewing content developed for compliance, accuracy, and thoroughness.- Coordinating review sessions with stakeholders to ensure the integrity of all documents.- Proposal layout and production.- Preparing PowerPoint presentations for meetings/interviews.

  • OECM
    • Toronto, Canada Area
    • Digital Marketing and Communications Specialist (six-month contract)
      • Nov 2015 - Apr 2016
      • Toronto, Canada Area

      OECM is a Broader Public Sector (BPS), not-for-profit, procurement organization offering a Marketplace of competitively-sourced and priced products and services through collaborative sourcing agreements.I developed integrated content strategies for online marketing campaigns, including product and service launches, agreement extensions and thought leadership. Wrote and designed content for online and traditional channels. Distributed content through MailChimp. Maintained and updated content on the website. Designed and implemented campaign email blasts, landing pages, and website banners. Developed new email marketing templates. Developed and implemented new contact database and contact list management procedures. Worked with third-party service providers to implement enhancements and resolve website technical issues on a Drupal platform.

  • Hatch
    • Mississauga, Ontario
    • Marketing Specialist
      • Dec 2013 - Oct 2014
      • Mississauga, Ontario

      Hatch supplies engineering, project and construction management services, process and business consulting and operational services to the mining, metallurgical, energy and infrastructure industries, with more than 10,000 people in 65 offices around the world.As part of the Global Marketing Team, I provided strategic marketing advice to business units based on marketing best practices and corporate business priorities. Contributed to the continuous improvement of processes within the marketing department and recommended process improvement opportunities. Researched, wrote, and managed the development of advertising, marketing collateral material, public relations strategies, and industry award submissions.

  • MMM Group
    • Mississauga, Ontario
    • Senior Proposal Writer
      • Jul 2010 - Nov 2013
      • Mississauga, Ontario

      MMM Group Limited is one of the largest building services firms in Canada, a recognized expert in community planning and infrastructure design, a leader in the transportation industry, and a highly respected sustainability consultant. As the Senior Proposal Specialist in the transportation business unit, I managed all aspects of proposal creation ensuring required timelines were met. Developed and implemented proposal standards and templates. Prepared proposal outlines and managed the collection and organization of proposal content provided by different departments within the organization. Proofread to ensure continuity and compliance with legal, technical and marketing specifications. Identified continuous improvement opportunities to improve effectiveness of the team. Implemented proposal reporting tools to evaluate the status and success of proposal pursuits. Developed and maintained databases for proposal tracking and project data.

  • Adamson Associates Architects
    • Toronto, Ontario
    • Marketing Manager
      • Jul 2002 - Jul 2010
      • Toronto, Ontario

      Adamson Associates Architects is a full-service Architectural Practice located in Toronto with offices in New York, Los Angeles, and London.As the Marketing Manager, I was responsible for proposal submissions, all marketing collateral material including: project sheets, brochures, advertisements, presentations; writing articles for trade publications; administering company intranet and website; preparing award submissions; hiring and directing photographers; maintaining marketing databases; point-of-contact for all general, client, and media inquiries.

  • Weis Advertising
    • Toronto, Ontario
    • Production Manager
      • Mar 2000 - Jun 2002
      • Toronto, Ontario

      Weis Advertising was a full-service advertising agency with a focus on the Tourism industry.As the Production Manager, I developed and managed key vendor relationships, prepared quotations, supervised production staff, managed production schedules, monitored quality control and costs, prepared proposals, marketing plans and client presentations, provided copy editing and proofreading, and graphic production support.

  • Giffels Associates Limited/NORR Architects Limited
    • Toronto, Ontario
    • Marketing Manager
      • May 1995 - Aug 1999
      • Toronto, Ontario

      Giffels was (at the time of my employment) an engineering, architecture and design-build firm with a focus on recreation, industrial, manufacturing and infrastructure projects, corporate campuses and office buildings. NORR Architects Limited was acquired by Giffels. NORR is a full-service architectural firm that worked primarily on commercial and institutional projects.Reporting to the VP of Marketing at Giffels, I managed a marketing staff of three and was responsible for designing and producing proposals, award submissions, brochures, client and employee newsletters, press kits, corporate identity, advertisements, presentations, trade shows, internal displays, corporate video and websites. I also hired photographers and directed photo shoots. I was later transferred to the NORR office to manage marketing communications activities.

Education

  • University of Toronto
    Certificate, Digital Strategy & Communications Management
  • University of Toronto
    Bachelor of Science (B.Sc.), Psychology
  • 2000 - 2000
    Seneca College of Applied Arts and Technology
    Post-Degree Diploma, with High Honours, Corporate Communications
  • Seneca College
    Certificate, Webmaster
  • Ryerson University
    Certificate, Marketing
  • Centennial College
    Web Page, Digital/Multimedia and Information Resources Design
  • Ontario College of Art and Design
    Graphic Design

Suggested Services

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