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Kathy Sousa is a seasoned marketing executive with 20+ years of experience in developing and executing integrated marketing strategies across various industries. She has held senior management positions at LeMaitre, TechTarget, Bio-Rad Laboratories, Goodwin Procter LLP, and Eduventures, overseeing marketing programs, managing teams, and driving business growth. Kathy has a strong background in marketing communications, social media marketing, email marketing, and online advertising, with a Bachelor of Science degree in Business Administration from Northeastern University.

Experience

    • United States
    • Medical Equipment Manufacturing
    • 400 - 500 Employee
    • Senior Manager, Packaging at LeMaitre Vascular
      • Dec 2022 - Present

    • Packaging Development Manager
      • Oct 2013 - Present

    • United States
    • Software Development
    • 700 & Above Employee
    • Director of Marketing, Information Security and Networking Media
      • Apr 2011 - Jul 2013

      Develop, implement and execute an integrated member marketing strategy and business plans through the management of 10+ websites, 20+ in person/ virtual events annually, and two digital magazines

    • Director of Marketing, International Media
      • Dec 2008 - Sep 2012

      Responsible for developing TechTarget’s International Marketing Strategy for member acquisition and retention across EMEA, India and Australia. Assist TechTarget Media Groups in executing on marketing initiatives and annual planning for international growth. Oversee and acclimate international marketers with the TechTarget marketing function, tasks, etc. and assist in launching new international online properties.

    • Marketing Manager
      • Aug 2005 - Dec 2008

      Oversee and execute email and online marketing programs to drive site traffic and grow membership base for Channel Media Group.

    • Event/ Tradeshow Associate
      • Sep 2004 - Jul 2005

      Responsible for the management and coordination of various industry trade shows and science education conferences

    • Marketing Database Assistant
      • Mar 2004 - Sep 2004

      Assist in ensuring the integrity and quality of firm wide contact database submitted from 500 attorneys

    • Marketing Associate
      • 2000 - 2002

Education

  • 1997 - 2002
    Northeastern University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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