Experience

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  Umass Memorial Medical Center

  • Strategic Marketer/Account Manager
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  UMass Memorial Health

  • Worcester, Massachusetts, United States

  • Strategic Marketer/Account Manager

    • Nov 2021 - Present
    • Worcester, Massachusetts, United States

    Works directly with physician and administrative leadership for assigned clinical and corporate service lines within the health care system and medical center on the development of strategic marketing and communication plans and execution of marketing/communications tactics aimed to strengthen ma...

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  KMM Marketing Associates

  • Northborough, MA

  • Marketing, Communications and Events Consultant

    • Oct 2013 - Present
    • Northborough, MA

    Partner with clients to develop innovative solutions aimed to maximize strategic marketing objectives. Some of the types of work include: Product Marketing, Project Management, Freelance Writing, Event Management and Content Management.Clients include: Cummings School of Veterinary Medicine at T...

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  Raven Homes, Inc.

  • Northborough, MA

  • Director of Marketing and New Business Development

    • Oct 2013 - Present
    • Northborough, MA

    * Launched multi-faceted marketing plan, including website redesign, social media presence, inbound content marketing and collegial relationship development, aimed to raise brand awareness and generate new business

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  Harvard Pilgrim Health Care

  • Wellesley, MA

  • Marketing Consultant/Manager

    • Feb 2012 - Sep 2013
    • Wellesley, MA

    * Contributed to strategic business plans, developed marketing and communications plans and executed programs to support product launches and key corporate initiatives * Created and implemented cooperative marketing program with participating hospitals/medical groups. This entailed establishing a...

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  KMM Marketing Associates

  • Northborough, MA

  • Marketing, Communications and Events Consultant

    • May 2011 - Feb 2012
    • Northborough, MA

    Offered consulting support on adhoc basis to various clients.* Web Content Producer for Becker College (May - August 2011)

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  UMass Medical School

  • Communications Manager

    • 2006 - 2011

    * Managed the development of marketing communications, including strategy development and oversight of creative design; message and copy development; and print production, which increased community awareness and donor engagement * Developed overall communications plan and effectively monitored an...

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  KMM Associates

  • Northborough, MA

  • Marketing, Communications and Events Consultant

    • 2001 - 2006
    • Northborough, MA

    * Managed the development of numerous client marketing communications, including the writing, design and printing, which promoted client services and generated event attendance* Led the conceptual development, scripting and production of several video productions, which raised constituent awarene...

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  UMass Medical School

  • Donor Marketing Manager

    • 1999 - 2001

    * Oversaw the development and implementation of fundraising programs and events for the Medical School and UMass Memorial Medical Center that increased fundraising revenue

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  Harvard Pilgrim Health Care

  • United States
  • Wellness and Fitness Services
  • 700 & Above Employee

  • Associate Marketing Manager (promoted)

    • 1995 - 1999

    * Conducted regional market assessments, competitive analysis, developed marketing plans and implemented marketing strategies and sales tactics, which increased market penetration and achievement of membership targets* Actively participated in the First Seniority marketing planning process with supporting data, analysis and identification of stategies and tactics to meet product objectives* Developed and managed business and consumer marketing programs that supported First Seniority member retention and acquisition * Launched an integrated First Seniority consumer direct marketing program, in collaboration with advertising agency, which resulted in higher than average direct response rates/lead generation * Served as marketing representative on product launch team for the introduction of First Seniority Medicare plan

  • Marketing Analyst

    • 1994 - 1995

    * Served on cross-functional team to develop and implement corporate direct marketing strategy, which generated new sales leads* Oversaw database management and telemarketing vendor, ensuring telemarketing staff were effectively trained, accurately collecting biographical data and accountable for results * Implemented an ROI evaluation tool for direct marketing campaigns that helped assess and realign business-to-business marketing strategies

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  Critical Care America

  • Assistant Marketing Manager (Promoted from Marketing Research Analyst)

    • 1989 - 1994

    * Contributed valuable data, analysis and strategic insights to the corporate marketing and sales planning process* Developed, implemented and managed clinical marketing programs for national home IV therapy company that led to increased sales* Conducted qualitative and quantitative market resear...