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Bio

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Kathy Mcbride is a seasoned marketing professional with a Master's Degree in Advertising from Boston University and a BA in Communications from the University of Massachusetts Amherst. She has 20+ years of experience in marketing, advertising, and graphic design, with a strong background in account management, creative direction, and brand development. She has worked with top brands and agencies, including Indicia Worldwide, CERAWeek, Konica Minolta Marketing Services, Boston University, and The TJX Companies, Inc. She is skilled in Adobe Creative Suite and has a proven track record of delivering impactful communications and engaging participants at high-profile events.

Experience

  • Indicia Worldwide
    • United States
    • Account Manager
      • Sep 2021 - Present
      • United States

      Indicia Worldwide: the intelligence-led marketing communications agency with global production reach. We create new value at every step of the journey your brand takes to market. Our clients are some of the world’s biggest brands. Check us out!

    • United Kingdom
    • Information Services
    • 700 & Above Employee
    • Event Marketing Manager
      • Aug 2019 - Apr 2020

      Created impactful communications to engage and attract participants at CERAWeek, the world's premiere energy event convening 5,500+ international delegates each year.

    • Program Producer
      • Dec 2018 - Aug 2019

      Developed programming and international engagement programs: Women in Energy; Future Energy Leaders and the Professional Development Program at CERAWeek.

    • Account Manager at Konica Minolta Marketing Services (Bringing ideas to life)
      • May 2017 - Jul 2018
      • Boston MA USA

      On-site account management at Santander Bank's USA headquarters in Boston, representing Konica Minolta Marketing Services. Provided a collaborative approach to drive innovation and create great work with speed, brand consistency and significant cost savings.

    • Production Management, Marketing & Communications
      • Mar 2012 - Apr 2017

      Managed Production at BU's full-service agency, creating: alumni magazines for 17 colleges and centers; recruitment and development collateral; launch through completion of BUs first $1 billion fundraising campaign; branded online shop for BU.

  • The TJX Companies, Inc.
    • Corporate HQ, Framingham, MA
    • Senior Production Planner
      • Apr 2004 - Jan 2012
      • Corporate HQ, Framingham, MA

      Senior Production Planner for HomeGoods division of national retail chain-store. Advertising and in-store experience for US markets; special projects; prototyping; and vendor management.

    • Production Manager
      • 2000 - 2004
      • Manchester, NH

      Production Manager for small, boutique agency producing temporary and permanent museum exhibits for clients including: MIT, Canterbury Shaker Village, PSNH and many others. Work included oversized exhibit materials; promotional collateral; websites; direct mail; catalogs and advertising.

    • Studio Manager
      • 1992 - 2000
      • Cambridge, MA

      Managed art studio and print production for packaging and labeling in beauty, food & beverage and pharmaceutical industries. Managed a staff of artists; performed press checks and fulfillment for large-scale clients such as Trader Joe's; Hood; Garelick Farms; Trio's Pasta and many oth...

Education

  • 2012 - 2014
    Boston University
  • Northeastern University
  • University of Massachusetts, Amherst

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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