Experience

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  Nova Southeastern University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Director of Content Strategy

    • Jul 2023 - Jun 2024

    • Craft and execute comprehensive, integrated content strategy to support marketing initiatives across multiple platforms, improving digital content resulting in increased visibility and web-generated inquiries.• Leads strategy, management, and execution of web upgrade migration project which includes sourcing new CMS, SEO, UI/UX, content strategy, recruiting and managing content writers, and implementing a new CMS. Manage project lifecycle timelines and proactively created efficient and effective solutions.• Create streamlined content audit process to review 90,000+ university webpages to consolidate and strengthen web content using analytics and SEO best practices in anticipation of migration to new content management system. Reduce overall page count by 40%.• Write compelling messaging for web, digital, and traditional advertising marketing collateral, including editing and proofreading for all areas of publication.• Leads the implementation of SEO best practice content, defintes digital content strategy and applies SEO analytics for all NSU websites, providing tactical and strategic support, with the goal of expanding the brand’s presence in organic search.• Direct strategic and tactical brand initiatives focused on performance and growth in organic search.• Optimization efforts have resulted in increase in website traffic of 15% and an increase in applications of 15%. Organic search position has increased an average of 10%.• Lead ongoing SEO optimization and recommendations, including keyword research, competitor analysis, and on-page SEO recommendations.• Supervise and mentor digital content strategists and writers, fostering a culture of excellence focused on performance, growth, and achievement of business objectives.• Research new trends, analyzes market data, and recommend innovative strategies and techniques.

  • SEO/Content Strategist

    • Jul 2021 - Jun 2023

    As SEO/Content Strategist for NSU’s Public Relations, Marketing, and Creative Services division, I was responsible for leading the strategy and execution of SEO and digital content management and analytics, as well as assisting in the content production, product design, and product development to expand NSU’s brand presence.

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  Clark University

  • Worcester, MA

  • Marketing Content Manager

    • Jul 2019 - Jun 2021
    • Worcester, MA

    Created a comprehensive brand strategy and content for graduate marketing and enrollment including web development; digital, search, print, and social advertising copy; email marketing; enrollment communications; content marketing, and copywriting.• Produced high impact, compelling content, including graduate program overviews, student success stories, alumni features, faculty, and research spotlights, emphasizing the transformative benefits, breadth, depth, and uniqueness of Clark’s graduate programs.• Redesigned graduate education website, created, and optimized content with a close focus on optimizing SEO to improve user experience, engagement, and organic search presence. Traffic increased over 35% and engagement over 20%.• Contributed to significant enrollment growth, particularly in domestic market. Developed digital advertising campaigns designed to increase brand awareness, drive website traffic, and increase prospect engagement and student enrollment. Applications increased 10% year over year.• Managed social media for multiple graduate channels (Facebook, LinkedIn, Instagram) including creating editorial calendars and content. Increased engagement on each channel by average of 26%. • Created customized emails to increase engagement across varying target groups. Open rates averaged 18%, with high click through rate. Redesigned and streamlined prospect and accepted student communications.• Maintained graduate web pages including content updates and change requests and advised departments on web best practices and page design.• Supported launch of new academic programs including master’s programs, certificates, and overseas immersion programs.Additional Roles at Clark University: Adjunct Professor - Professional Communication and Introduction to Composition; Writing Tutor, School of Professional Studies

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  Cintas

  • Pawtucket, RI

  • Customer Service Representative – Fire Protection

    • Jun 2018 - Jun 2019
    • Pawtucket, RI

    • Provided superior customer service and successful resolution of customer related issues • Scheduled and dispatched emergency fire protection and repair services• Created customized scheduling system• Prepared reports and invoices

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  The Grafton News

  • Grafton, MA

  • Freelance Reporter

    • Sep 2016 - Jun 2018
    • Grafton, MA

    Cover relevant local news stories including education, sports, and human interest. Work on story ideas, interview subjects, research background, craft, and edit articles on tight deadlines.

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  Inventory Solutions Inc.

  • Auburn, MA

  • Retail Operations Manager

    • Dec 2015 - Dec 2017
    • Auburn, MA

    - Facilitated strategic outlook and initiated improvements that served to strengthen company performance and increase sales 25% over prior year.- Managed all customer service inquiries, providing timely, effective responses to resolve customer issues resulting in high levels of customer satisfaction and retention.- Developed and managed logistics department to direct and monitor all inbound and outbound shipment including staff direction, order and paperwork processing, and customer notification. Sourced, negotiated, and maintained relationships with multiple freight carriers to streamline procedures resulting in $70K reduction in overall freight costs.- Directed all facets of order fulfillment process to ensure orders processed and shipped in timely manner. Crafted and executed quality control procedures to ensure accuracy in order fulfillment. - Worked cross-functionally with Purchasing, Finance, and Sales to identify improvement opportunities and implement successful changes.- Administered inventory management to ensure accuracy. Coordinated with Purchasing and Sales on inventory issues and maintained all appropriate documentation for capital partners.

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  ServiceMaster Dynamic Cleaning

  • Plainville, MA

  • Director of Business Development

    • Oct 2012 - Dec 2014
    • Plainville, MA

    - Defined business priorities, developing and expanding business operations and increasing competitive brand awareness and differentiation by managing sales, marketing, and advertising, implementing strategies to drive growth across all revenue streams. Developed and managed marketing budget.- Created, produced, and implemented comprehensive integrated marketing strategy including social media, digital marketing, SEO, content creation, website development, advertising, public relations, and collaterals. HTML and CMS proficient.- Designed email marketing strategy and campaigns targeting multi-channel market segments, including insurance agents, with specialized content which consistently achieved 20% open rate across all targets. Content creation increased website visibility, traffic, and search presence by 60%. - Hired, trained, and managed sales team to maximize effectiveness, productivity, accountability, and revenue while enforcing performance standards. Created and executed strategic multi-channel sales and marketing communication initiatives including collaterals to meet business objectives of expanding sales and customer base across all target segments. Sales team production increased by $400K.- Ensured growth plan was met in highly competitive market through increased sales and operational efficiencies. Established and controlled sales and marketing forecasts and budgets. Met aggressive yearly sales revenue growth goals of $500K.

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  Barnes & Noble, Inc.

  • Millbury, MA

  • Receiving Manager

    • Sep 2006 - Aug 2012
    • Millbury, MA

    - Managed daily operations of Receiving Department, ensuring that all procedures were consistent with company standards.- Streamlined daily receipt and returns processing to increase efficiency by 10%, delivering positive financial results, maximize sales, and support core goal of superior customer service.- Planned and assigned work to optimize payroll budget, cutting payroll time by 15% while still ensuring compliance with Integrated Store Operations standards.

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  Noalart Graphics

  • Business Operations Manager

    • Jun 1996 - Jun 1999

    - Managed daily operations of all-digital printing company, including sales and support staff of 20 ensuring fluid daily production. Oversaw purchasing, inventory, and vendor relations.- Maintained key accounts representing over 60% of company revenues by developing relationships and enhancing sales efforts. Increased revenues by $500K. - Initiated quality control program to maximize productivity. Increased level of quality compliance to 95%.- Created and managed fulfillment department custom suited to clients' individual requirements including production, packaging, shipping, and results tracking and accountability.Sales Manager 6/1996 - 1/1998- Created and managed sales program, directed sales staff, set sales projections, and achieved company sales goal increase of 25% annually. Individual sales staff revenues increased an average of 35% annually.- Managed strategic business opportunities and account acquisition, new customer development, qualified sales leads, and directed sales calls.

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  Star Market

  • Advertising Manager

    • Mar 1995 - May 1996

    - Developed and implemented strategic initiatives and marketing communications strategies to increase sales and build brand awareness in highly competitive market. - Managed marketing staff of four and activities including press releases and public relations, joint marketing projects, chain wide promotions, signage, and product demonstrations.- Created and executed strategic initiatives and marketing communications plans for joint partnerships with Bright Horizons Child Care Centers, Bank of Boston, and Starbucks Coffee Company coordinating public relations, advertising, and marketing communications. Generated $520K in incremental income.- Conceived and produced direct mail program to increase competitive store sales. Identified target markets for program that generated over $250K of incremental sales in first six months of operation. Provided detailed analysis to President and senior management team.- Designed specialized cooperative marketing vehicles to enhance company and vendor visibility in targeted market segments that generated over $200K in incremental income.

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  PPG Industries

  • Marketing Coordinator, Olympic Stain

    • Sep 1992 - Dec 1994