Experience

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  Collaborative for Educational Services

  • United States
  • Education Administration Programs
  • 300 - 400 Employee

  • Director Of Business Development

    • Jul 2017 - Present

  • Director, Marketing and Communications

    • Aug 2012 - Jul 2017

    Provide strategic and business planning and project leadership, service design management and coordination. Manage Marketing and Communications department, planning and executing email marketing, list acquisition, messaging, branding, and marketing plan development, graphic design and layout, public relations and media contact. Led web design and development team through Agency website redesign. The Collaborative for Educational Services (formerly the Hampshire Educational Collaborative) is an educational services agency providing access to comprehensive, quality educational programs for our most vulnerable, at-risk children and youth, and training teachers and administrators to provide programs of excellence. The agency supports the work of member and non-member schools, districts and organizations across Massachusetts and the region, helping to address gaps in programs and services with high quality, research-based, and collaborative solutions to ensure that every child has the opportunity to achieve his or her full potential. The Collaborative directs major initiatives in Early Childhood, Special Education, After School Programs, Professional Development, Educator Licensure, Online and Adult Education, and Education of At-Risk Youth.

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  HCPro, Inc

  • United States
  • Hospitals and Health Care
  • 100 - 200 Employee

  • Marketing Director

    • Jul 2006 - Aug 2012

    Directed marketing planning and implementation for high growth vertical markets totaling over $15 million in annual revenues. Managed and led a team of marketing professionals through major change initiatives. Managed customer research, development, brand creation and launch of software, live and online education, and online subscription products including flagship B2B web communities. -Led the first iterative development website project leveraging active beta user/development partner groups. -Led successful marketing launch of new professional association and certification in the healthcare management space. -Pioneered product management role at HCPro, developing and mentoring a team of 5 product management professionals. -Initiated and led company development of branded Word Press blog outlets to drive social networking traffic to company websites. -Led corporate branding task force.

  • Group Publisher

    • Jan 2003 - Jun 2006

    Managed $8 million mature portfolio of online and print news outlets, books, broadcast events, live training events, videos, elearning, websites in healthcare provider B2B markets to consistent growth year on year. Market entry and business development. Managed content development team of 12 and outside SME talent, generated strategic publishing and marketing relationships with key professional associations and service providers. Created business plans, identified partners and directed the development and launch of medical staff software product. Successfully converted print assets in the flagship medical staff vertical to online subscription products and digital resources.

  • Director of Education and Training

    • Jul 2000 - Jan 2003

    Managed 3 departments and staff of 10 producing educational media including broadcast/audio conferences, video production, and online learning. Led corporate initiative to achieve accreditation as provider of CME and Nursing CE credits. Introduced professional online learning product line of well over 100 course titles, launch printed training handbook product line. Secured and fulfilled enterprise wide healthcare training contracts for custom training totaling well over $3 million in annual revenue. Quadrupled broadcast events revenue over a 2 year span in healthcare management B2B markets.

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  Channing L. Bete Company, Inc.

  • Director of Market Development

    • Jun 1991 - Jun 2000

    Directed strategic planning and product/business development for $9 million healthcare provider market for patient and staff publications. Market and customer research including quantitative and qualitative primary customer research, Multi-channel marketing planning and strategy, Doubled new publ...