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Kathryn Carroll

Client Services Manager at Flatiron Media, LLC
Intro Book
Marketing and advertising expert with 15+ years of experience in digital ad operations and campaign management.
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Location
New York City Metropolitan Area, US
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Bio

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Kathryn Carroll is a seasoned marketing and advertising professional with over 15 years of experience in digital ad operations, campaign management, and customer acquisition. She has held various roles at prominent companies, including Flatiron Media, GroupM / Metavision Media, The Channel Company, and UBM LLC.

Experience

  • Flatiron Media, LLC
    • Greater New York City Area
    • Client Services Manager
      • Nov 2016 - May 2024
      • Greater New York City Area

      Customer acquisition specialist that drove traffic to client assets and build clients communication databases through email list rental, link outs, push, content and/or display advertising, single (SOI) & double opt-in (DOI) offers, web forms and warm call transfers. End-to-end campaign management of client lead projects from pre - IO phase to campaign completion.

  • GroupM / Metavision Media
    • Greater New York City Area
    • Digital Operations Manager
      • Apr 2016 - Oct 2016
      • Greater New York City Area

      Managed digital ad operations trafficking team for Metavision Media, an agency under the GroupM umbrella. MVM’s primary client is Nestle.

  • The Channel Company (formerly UBM Channel)
    • The Channel Company
    • Online Ad Operations Manager
      • Nov 2013 - Mar 2016
      • The Channel Company

      Selected by the new company exclusively to manage all online ad operations for CRN.com and related microsites, CRN Tech News tablet application and CRN for Smartphone. Included trafficking and inventory team.

  • UBM Channel (an offshoot of UBM LLC)
    • Manhasset, NY
    • Senior Online Campaign Analyst
      • Apr 2012 - Nov 2013
      • Manhasset, NY

      Promoted from UBM Tech to UBM Channel to institute new OAS practices and procedures. Restructured inventory forecasting and booking methods; billing/invoicing procedures. Developed, implemented and distributed updated standardized internal and client reporting.

  • UBM LLC (formally CMP Technology)
    • Manhasset, New York, United States
    • Online Campaign Manager
      • Jan 2007 - Apr 2012
      • Manhasset, New York, United States

      Managed online advertising campaigns on multiple brands across the InformationWeek Business Technology Network including: InformationWeek.com, NetworkComputing.com, TechWeb.com, DrDobbsJournal.com and Intelligent Enterprise. Range of accounts from new to strategic included: IBM, Microsoft, CA, Intel, Dell, Sun Microsystems, Cisco, Trend Micro, Novell, Oracle, Novell, Sprint, AT&T, TrippLite and Sungard.

  • CMP Technology
    • Manhasset, NY
    • Sales Associate
      • Aug 2005 - Dec 2006
      • Manhasset, NY

      Sales support for InformationWeek, Optimize, Network Computing, TechWeb.com

Suggested Services

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Industry Focus. “Marketing and Advertising”

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