Experience

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  BeeZ by Scranton

  • President and Queen Bee

    • Jan 2010 - Present

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  EGS EASYHEAT Inc

  • Product Marketing Manager

    • May 2005 - Dec 2008

    Created, managed $2+ million budget for corporate marketing. Increased profit margins through new product positioning and launch strategies, and leveraging existing customer base via distribution channels. Developed strategic domestic and international marketing campaigns and all facets including: redesign of all packaging, marketing support, point of purchase and visual merchandising for Home Center divisions, editor of quarterly distributor newsletter; developed and implemented public relations campaigns; media kits; direct mail; product brochures; catalogs; fliers; CSI format data sheets; MSDS; Technical Communiqués; and custom specs. Coordinated, designed and managed major trade show exhibits at AHR®, Coverings®, Surfaces®, IBS® and KBIS®. Conducted and evaluated competitive market research.

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  Laticrete International

  • Creative Director/Marketing Manager

    • 1994 - 2005

    Created, managed and implemented $2+ million budget for corporate marketing. Developed, produced and implemented strategic domestic and international marketing campaigns and all facets including: brand management, new product development, redesign and upgrade of all packaging, marketing support, point of purchase and visual merchandising for North American, Lowes® Home Center and International divisions. Editor of 16 page quarterly distributor newsletter. Developed and implemented public relations campaigns, media kits, direct mail, product brochures, catalogs, fliers, CSI format data sheets, MSDS, Technical Communiqués, and custom specs. Coordinated, designed and managed major trade show exhibits at Cersaie®, Coverings®, Surfaces®, IBS® and KBIS®. Mentored staff in their personal and professional goal setting.• Designed, distributed merchandising campaign, point of purchase sales tools that increased Lowes Home Center retail division sales by 35%. • Created year long national product promotion “LataMania” sweepstakes that generated 47% increase in sales of targeted new products, developed new customer base and awarded Grand Prize of a Hummer®.• Created and produced award winning grout marketing tools, including the “Chip Clip®”, which increased grout sales by 33% in 9 months. Developed 40 new grout colors with R & D and new grout product “Dazzle”.

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  Reminder Press

  • Advertising/Sales Manager

    • 1971 - 1994

    Advertising Sales Manager/Graphic Artist: May 1971 - July 1994Managed sales and production of display and classified advertising, direct mail and special publications, as well as sheet fed and offset printing services. • Hired, trained and supervised 14 full time employees for start-up TeleAdvertising department, which increased the entire company’s gross income by 25% in just 13 months. • Hired, trained and supervised 23 full and part-time employees in advertising sales, graphic design and customer service. Developed in house training programs, implemented incentive/bonus plans and commission system.