Experience

• 

  Strategic Media LLC

  • United States

  • Partner and VP of Operations

    • Mar 2015 - Present
    • United States

• 

  Media Matters SF, LLC

  • Online Marketing

    • Feb 2015 - Feb 2022

• 

  Media Matters Worldwide

  • Analytics Manager

    • Feb 2015 - Feb 2022

• 

  Actuate

  • Online Marketing Manager

    • May 2008 - Jan 2010

• 

  NetHawk Interactive

  • Senior Account Manager

    • Aug 2005 - Apr 2008

    • Provided global, strategic, long-term B2B media planning serving IT community, including online media buying strategies for optimal market reach.• Conducted targeted market research, developed solutions, and created winning campaign strategies to ensure ROI.• Worked directly with leading technology clients to develop media plans for Security, Storage, Business Intelligence, Telecom, Finance, Healthcare, Retail, Government, CRM, Open Source, and Virtualization industries.• Established and nurtured relationships with client’s in-house marketing team to research and develop online marketing proposals to reach target audiences and achieve objectives.• Negotiated placements with leading IT industry publications, and managed vendor contracts, assets, lead reports, and overall program performance.• Programs included: White paper and webcast placements, microsite implementations, email and postal list recommendations, newsletter and banner ad placements, and RSS.

• 

  Eclips

  • Creative Director / Assistant to CEO

    • 1998 - 2004

    • Designed, developed and produced new corporate identity, logo, distributor point-of-purchase and all collateral materials for this custom optical sunglass wholesaler, from initial concepts through completion. • Collaborated with CEO and sales team to create a vision for marketing strategies. • Singlehandedly coordinated trade show booth design, setup and attendance at international exhibitions, including logistics, vendor and union relations, networking and lead generation. • Coordinated and directed photo shoots and image needs, including artwork, pre-flight, press checks, print production and file storage. • Initiated, implemented and edited company newsletter; designed promotional and print advertisements for weekly and monthly magazines and other publications for CEO’s separate retail business location.

  • Account Executive

    • 1995 - 1998

    • Played an integral role in the development of customer service programs to increase the client base resulting in average revenue growth of 26% per year. • Co-developed marketing strategies and new business processes, including the development of up-selling and cross-selling sales tools that significantly improved client satisfaction and retention and increased business. • Prepared correspondence to national and international distributors and streamlined the order fulfillment process. • Acted as liaison with partner executives and sales representatives, and provided distribution of all marketing collateral.