Experience

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  Maiden Massachusetts

  • Monson, Massachusetts

  • Founder and CEO

    • Jan 2014 - Present
    • Monson, Massachusetts

    My artisan company creates custom dyed apparel, hand crafted jewelry, and unique home décor pieces for collectors. My company has a retail location in Massachusetts, an online outlet, and a Facebook site.

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  Village Green Family Campground

  • Brimfield, MA

  • Business Development

    • Mar 2014 - Present
    • Brimfield, MA

    This family business experienced yearly growth for two decades until the business was destroyed in 2011 by a tornado. In 2014, I assisted the owners in increasing the overall business capacity to achieve a break-even financial status. In 2015, I assumed primary responsibility for managing the business facebook presence to increase customer views and improve visibility; we saw a 65% increase in the number of camping business as compared to the prior year. We started 2016 with a "sold out" situation in peak weeks, the first time we have experienced this since the natural disaster. Also in 2016, I modified the on-site retail store and added two new lines of merchandise. We anticipate the completion of a fully functional banquet/event space, allowing us to add another line of business for increased profitability.

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  Holyoke Medical Center

  • Vice President

    • Apr 2004 - Nov 2013

    As a senior executive, make decisions regarding the deployment of the organization's resources. Provide positive leadership and direction for all employees. Accountable to the Board of Directors and the CEO. Areas of focus include the following.Oversee all public communications for a small acute care hospital. Responsible for logointegrity, graphic standards, and online image/brand management, in addition to traditionalbroadcast and targeted media. Provide leadership for areas of facility operation.* Provide leadership and direction for all aspects of Community Education, Development,Marketing, and Public Relations. Collaborate with senior team on Community Benefitprojects.*Initiate and integrate all aspects of online image and communication efforts, including an interactive main website, microsites, campaign-specific URL use, and the appropriate use of social media channels such as Facebook and Twitter. * Prioritize capital investments in facility infrastructure, HVAC upgrades and kitchenimprovements.* Provide leadership and direction for clinical and non-clinical purchasing, housekeeping, andnutrition services.* Provide leadership and direction for legal services in the areas of real estate transactions.* Collaborate with executive colleagues on budget development/management.* Achieved statistically significant improvement in HCAPS scores over 2-year period.

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  Holyoke Hospital, Inc

  • Vice President

    • Jan 1995 - Mar 2004

    Identify corporate market positioning and establish a brand identity. Establish a high-functioning cross-departmental team.* Established a marketing function and provided leadership to Community Education,Fundraising, Planning and Public Relations.* Provided leadership and direction to Board of Directors in successfully changing thecorporate name/logo.* Provided temporary leadership and direction for Infection Control, Occupational Medicine,and Quality Improvement clinical departments.* Successfully launched the corporation’s first online presence.* Exceeded Capital Campaign goal for major fundraising campaign.

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  Baystate Health System, Inc

  • Manager

    • Jan 1987 - Jan 1995

    Participated in the creation and launch of a Marketing function within the corporation.* Developed new marketing programs for the tertiary medical center.* Launched first regional RN telephone triage program, fielding 100,000+ calls in first year.Implemented revenue reconciliation process to track profitability.* Collaborated with internal and external agency personnel on product line marketing.