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Kathleen Johnston is a seasoned content creator and editor with a strong background in social media management, research, and customer service. She has worked in various roles, including Social Content Editor at Condé Nast Britain, where she managed the social media schedule for Traveller magazine and developed a strong understanding of data-driven content strategies. With a Master's degree in Modern & Contemporary Literature, Culture & Thought from the University of Sussex, Kathleen has honed her skills in interpretation, critical thinking, communication, and teamwork. She is proficient in Microsoft Office, Microsoft Excel, Microsoft Word, and PowerPoint, and has experience with social media platforms, including Facebook, Twitter, and Instagram. Kathleen has also worked as a freelance scriptwriter, editor, and researcher, providing content for various publications and clients. She is a skilled writer, editor, and communicator with a strong attention to detail and a passion for creating engaging content.

Experience

    • United Kingdom
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Social Content Editor at British GQ
      • Sep 2017 - Present

    • Online Assistant at Condé Nast Traveller
      • Jun 2017 - Sep 2017

      - Managing Traveller’s main social channels, meaning I planned a full social schedule for each day, used scheduling tools, added timely trending slots and wrote social posts for new and archive content.- Minining data to shape both editorial and social strategies on a daily basis. I used data-metrics like Google Analytics, Hitwise and Pi every day, as well as social media insights on each platform and Crowdtangle.- Attending engagement meetings, organising competitions, newsletters and improving SEO across the site, as well as coming up with new ways to increase daily page views from UK users.- Writing content across culture, travel and food and building articles in the CMS on a daily basis.

    • Editorial Assistant at GQ.co.uk
      • Sep 2016 - May 2017

      - Writing regular content for the website across fashion and features based both on my own pitches and requests. Contributing to the magazine monthly, from ‘the London Scene’ page to a 2,300-word cover line feature on Formentera (June 2017 issue).- Building a varied portfolio including interviews with talent from Liv Tyler to Louis Theroux, cultural commentary from news to album reviews and lifestyle content from shopping galleries to restaurant reviews.- Presenting Facebook Lives such as a cooking class with Hemsley & Hemsley (http://gq.uk/xli7s1 - 14k views) and GQ’s first live gig with Brit nominee Frances (http://gq.uk/lsuy7y - 8.6k views), acting as a public face of the GQ brand.- Working closely with the Engagement Editor, I developed a strong understanding of how best to drive traffic, from planning articles around current online trends to using data-metrics such as Hitwise and Pi to optimise every piece.- I co-managed all of GQ’s social accounts, planning and scheduling daily content using tools such as Latergram and Tweetdeck. This included sourcing timely evergreen pieces and updating them, understanding and utilising trends, paying attention to events and finding content from the archives.

    • Freelance Scriptwriter
      • May 2016 - Sep 2016
      • London

      - I was invited back to Dragonfly to work as a freelance scriptwriter, which as well as writing includes meeting with clients on a regular basis. - Being responsible for client meetings means that I am a key representative of the Dragonfly brand and must always demonstrate a positive, reassuring and 'can-do' attitude.- Producing digital marketing content for a range of brands requires flexibility, an ability to work to deadline and excellent editing skills. It also requires a good knowledge of multiple media platforms and of current marketing trends.

    • Editorial Intern
      • Jul 2016 - Aug 2016
      • London

      - Responsibilities at this international fashion and contemporary culture magazine include writing daily features for the website which I upload via the CMS. I therefore control the SEO and am responsible for imagery. - I support the online editor in all activities such as research, transcribing interviews and liaising with brand partners and PRs. I also pitch ideas for online content, from 'New Noise' to 'Art & Culture' stories.- Visual Talent Ltd also publish Rollacoaster and Man About Town, so I have gained insight into these brands too.

    • Freelance Journalist
      • Mar 2016 - Jul 2016
      • Brighton

      I contributed news features on a regular basis to this weekly paper, covering a range of topics including local news, events, business and culture.

  • BN1 Magazine
    • Brighton, United Kingdom
    • Editorial and Online Intern
      • Apr 2016 - Jun 2016
      • Brighton, United Kingdom

      BN1 Magazine is Brighton's biggest events, community and lifestyle print magazine with an accompanying website and app. - Responsibilities included writing features, interviews with renowned musicians/DJs, previews, reviews, advertorial, news and listicles for both online and print. - Over the course of the three month placement, I had eight long-form features published including the cover feature for the June edition.- I worked closely with the online editor and played a key part in the coordination and uploading of online content using the CMS, which I promoted on various social media platforms using Hoosuite. I also compiled the weekly newsletter using MailChimp. - I now have a strong understanding of how to use social media to drive traffic, and I also have a good awareness of SEO and Google Analytics.- Whilst at BN1, I also presented their video coverage of 'Wildlife' festival, including conducting interviews with the public, which was a great opportunity for me to practice being on camera.

  • BBC
    • BBC Sussex (Brighton)
    • Work Experience
      • Mar 2016 - Mar 2016
      • BBC Sussex (Brighton)

      - I worked alongside news producers on daily radio programmes such as the BBC Sussex Breakfast Show and Drive at 5. - I shadowed key members of staff, investigated prospects, wrote scripts and social media copy, organized interviews and used ENPS.

  • Associated Press
    • London, United Kingdom
    • Researcher
      • Jan 2016 - Jan 2016
      • London, United Kingdom

      - I completed a research project for AP’s premium lifestyle, health and technology product Horizons. This required self-management, initiative, organisation and a comprehensive knowledge of lifestyle features published worldwide.- I heightened my understanding of digital journalism and of the role of video and online media platforms in storytelling, as well as developing an eye for identifying emergent trends. - I also investigated the ways that all major publications present themselves online globally, so I have an excellent understanding of the current media landscape.

  • Dragonfly Digital Video Services
    • Brighton, United Kingdom
    • Executive Assistant
      • Oct 2015 - Jan 2016
      • Brighton, United Kingdom

      - Responsibilities included writing blogs, writing copy for the website, coming up with and writing up pitch ideas, writing proposals, script development and meeting with clients.- As well as recruitment and marketing, I assisted in general production from organising and coordinating resources to conducting interviews. - I worked with large corporate clients such as Amazon and Telefonica. With the latter we made the 'Trailblazers' (Digital Futures) 13 part series focusing on the millennials using technology for social good, some of which have been viewed more than 400,000 times on YouTube.

    • Musicians
    • 1 - 100 Employee
    • Operations Manager
      • Jan 2015 - Aug 2015

      After my promotion in January 2015 my duties expanded to include the overall running of the office, from monitoring all aspects of the client process to organising photo and video shoots for our artists.

    • Event Coordinator
      • Oct 2014 - Jan 2015

      The Hotrox are a first class live music agency providing both high end corporate entertainment and professional artist management services. My responsibilities included:- Liaising with clients and venues - Planning logistics (travel, expenses etc.)- Processing bookings- Drawing up contracts- Social media management

  • University of Sussex
    • Brighton, United Kingdom
    • Development and Alumni Representative
      • Feb 2013 - Jun 2014
      • Brighton, United Kingdom

      - I was part of a team of fund raisers dealing directly with alumni in order to engender support for the Sussex Fund, a registered charity that supports students in times of financial crisis by providing scholarships, bursaries and hardship grants. - I researched prospective donors and implemented constructive improvements to our asking methods.- I raised the most money out of the team in my first week of fundraising and my success in multiple ‘phonathons’ meant I was selected to deal with prospective donors face to face at Alumni Events such as the Legacy Champagne Reception, where I hosted a group of Alumni and pro-actively encouraged them to include Sussex in their will.- I further enhanced my networking abilities and my persuasion skills whilst working in this role.

  • Condé Nast
    • London, United Kingdom
    • Public Relations Intern
      • Aug 2013 - Aug 2013
      • London, United Kingdom

      - Administrative duties including creating databases, archiving coverage, research and taking phone calls, as well as writing press releases for multiple publications including Condé Nast Traveller, GQ and Vogue.- I assisted in the planning of numerous events from guest lists to RSVPs, as well as working at the GQ Men of The Year Awards event and compiling and delivering the press report afterwards.

  • Penny Markham (Prop Stylist)
    • London, United Kingdom
    • Stylist Assistant
      • Sep 2007 - Aug 2009
      • London, United Kingdom

      I assisted on photographic shoots and on set for television adverts for clients including Agent Provocateur and Häagen-Dazs. This included arranging props for shoots, processing returns and general administrative support.

Education

  • 2013 - 2015
    University of Sussex
    Master's degree, English Literature (British and Commonwealth)
  • 2010 - 2013
    University of Sussex
    Bachelor of Arts (B.A.), English
  • 2007 - 2009
    The London Oratory

Suggested Services

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Industry Focus. “Book and Periodical Publishing”

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