Experience

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  Essentially Chas, LCC

  • United States

  • Marketing Manager

    • Apr 2019 - Aug 2020
    • United States

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  Social Butterfly PR

  • Social Media Strategist

    • Mar 2017 - Aug 2018

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  Entangled Publishing

  • Publicity Director

    • May 2016 - Feb 2017

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  Wounded Warrior Project

  • Jacksonville, Florida

  • Manager, Social Media

    • May 2014 - Oct 2015
    • Jacksonville, Florida

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  WebMD

  • United States
  • Technology, Information and Internet
  • 700 & Above Employee

  • Manager, Social Media

    • Jan 2011 - Dec 2013

    Managed the tactical execution and creation of the ongoing social media strategy for the consumer organization. Oversaw all social channels, including day-to-day operations, created the editorial calendar, posting, coordination of sponsor & funded programs for social, monitoring brand sentiment and trending topics as well as analysis of competitors. Contributor to the over strategy for the brand. Analyzed programming efforts for results. Grew Facebook fan base by 300% in two years.

  • Programming Manager, Community

    • Jan 2006 - Jan 2011

    Led site’s initiative to integrate community throughout company website to increase patient voice and perspective on wellness. Boosted CTR from outbound messaging to community in five key business areas. Tracked metrics from community to site’s health centers landing pages. Served as programming and integration manager for community. Developed and programmed user-generated content for use in site's health and wellness centers, newsletters and blogs. • Measured performance of programming strategies for better user experience and to humanize site for its 25,000,000 monthly users. • Received Employee of the Year, Programming Team award.• Created content for site’s 50 newsletters and blogs.

  • Coordinator, WebMD University

    • Jan 2003 - May 2006

    Developed course scheduling and researched content sources. Established chat topics. Identified experts for participation. Produced newsletter content for program. Managed client needs and business objectives and reported success metrics. Coached inexperienced writers on how to create flow and content. Secured instructors, education materials and chat schedules. Worked closely with sales, client services and production to execute schedule. Collaborated with design group to create graphics. Published for posting schedules and promoted blogs throughout site.

  • Manager, Community

    • Apr 2001 - Jun 2003

    Created strategy for community growth. Managed community of over 100 moderated health message boards, directed staff of moderators and collaborated with internal teams to integrate user content throughout site. Developed programming plans to engage members and to promote content on health centers. Taught moderators how to engage members on board. Aided health center programming managers in finding content needed to support editorial efforts

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  iVillage

  • New York, New York

  • Senior Community Producer, Work Channels

    • 1999 - 2001
    • New York, New York

    Oversaw on-site community of message boards, chats, clubs, member websites and other areas to support content needs of for network. Directed two moderators and team of volunteers of more than 40 message boards for Working Diva, Work from Home and Job Resource Center channels. Created monthly programming plans, measured success metrics, and grew traffic from boards to main site.

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  Anderson Independent Mail

  • Anderson, South Carolina

  • Education Reporter

    • 1989 - 1993
    • Anderson, South Carolina

    Covered five school districts, lifestyle and general assignment reporting.