Experience

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  Ochsner Health
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  Ochsner Health

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Digital Content Director

    • Feb 2020 - Present

    • Director of the digital content strategy across the organization’s website, consumer-facing blog, multi-channel social media program and video and multimedia production • Built and leads a holistic approach to content creation and distribution strategy for service lines, regions, and brand reputation with collaboration across departments, resulting in a 18% YOY increase in digital engagement • Created a robust COVID-19 content hub quickly, resulting in unprecedented online visibility with a 60% increase in web users and 295% increase in social engagements• Grew blog and newsletter program to new heights with organic sessions YOY surpassing 1 million users• Took over management of in-house video production & post-production team to expand external video presence resulting in a 59% increase in video views YOY• Oversees program budget, keeping it on target annually• Member of Women Empowering Women (WOW), an Ochsner Resource Group

  • Digital Content Manager

    • Jan 2018 - Jan 2020

    • Formalized the structure of a comprehensive digital content program focusing on thoughtful content aggregation• Built out a new digital content team to triple my team size and scale the program across regions• Advanced organization’s digital presence through numerous new website builds, refreshes and optimizations, including CMS platform transitions and upgrades• 2020 recipient of “Spirit of Leadership Award for Program of the Year, Non-Clinical” for "Digital Content Growth Plan"

  • Digital Marketing Supervisor

    • Apr 2013 - Dec 2017

    • Technically savvy contributor with ability onboard quickly to new digital tools and platforms• Created, wrote, edited, and built out high performing digital content for service lines and healthcare topics • Supported development of digital campaign landing pages, in addition to publishing web edits• Led content strategy for complete Ochsner.org website rebuild project• Concepted and launched consumer-focused health blog and online newsroom for media• Implemented first enterprise SEO program, including onboarding of best-in-class software platform• Built out personalized and customized user journeys to enhance the website experience

  • Marketing Specialist

    • Oct 2010 - Mar 2013

    • Action-oriented contributor with a high level of attention to detail• Implemented daily website edits in an online CMS across a website of 15,000+ pages • Managed all aspects of multiple social media channels, including growing the program by launching additional accounts on new channels• Formalized a social media community management and listening program • Oversaw multiple projects concurrently while meeting all timelines

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  OrthoSynetics

  • Greater New Orleans Region

  • Marketing Representative

    • 2008 - Sep 2010
    • Greater New Orleans Region

    • In an in-house agency setting, managed, coordinated and implemented all aspects of integrated marketing campaigns for over 30 orthodontists with 70 offices across 10 states• Developed marketing proposals based on practice and demographic research• Responded to daily client correspondence with t...

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  Keating Magee

  • New Orleans, Louisiana, United States

  • Account Executive

    • Jun 2004 - Mar 2008
    • New Orleans, Louisiana, United States

    • Results driven leader with a breadth of experience working in the healthcare, wellness, nonprofit, and hospitality industries• Led numerous multi-departmental teams to successful completion of high impact strategic projects• Managed market research and analysis to define client targets• Coordin...

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  Ellie Rand Public Relations

  • New Orleans, Louisiana, United States

  • PR Coordinator

    • 2003 - 2004
    • New Orleans, Louisiana, United States

    • Maintained daily contact with a variety of clients including a national home décor franchise, a law firm and a business development non-profit• Developed media contacts and garnered local and regional media coverage for clients• Assisted in promotional marketing efforts for clients