Experience

• 

  Asapty

  • Helsinki Metropolitan Area

  • Product Marketing Manager

    • Aug 2023 - Present
    • Helsinki Metropolitan Area

• 

  Eigenvector

  • Singapore

  • Product Marketing Manager

    • Jun 2023 - Jul 2023
    • Singapore

• 

  Adapty.io

  • Content Specialist

    • Mar 2023 - Apr 2023

• 

  SplitMetrics

  • United States
  • Technology, Information and Internet
  • 100 - 200 Employee

  • Product Marketing Manager

    • Mar 2022 - Jan 2023

    • Planned, managed the cross-functional teams of product managers, CFT’s and designers, and successfully executed the go-to-market launches of new feature releases for both of the company’s AI-driven platforms dedicated to Apple Search Ads optimization (Apple Search Ads official partner) and mobile A/B testing. Assisted the Heads Manager as well as worked independently to develop the relevant GTM assets and ensured the assets were in line with the Apple guidelines: - sales enablement content (sales pitch decks, vision pitches, product spotlight pitch decks, thought-leadership articles, how-to product guides); - marketing collateral (product-oriented and promo landing pages, whitepapers and benchmark reports, email newsletters, copies for award applications, copies for paid ads). • Conducted competitive market research to: - identify trends and craft the GTM strategy for the MVP of the company’s new flagship product; - prepare battle cards and relevant updates in sales decks to arm the customer-facing teams to help win and renew customers in line with the company’s upmarket strategy.• As a part of the workgroup, worked on the company’s rebranding and website redesign: updated the copy and briefed designers for the visuals to deliver the new product vision and value which resulted in a 220% increase in brand traffic and a 45% increase in brand searches.• Created from scratch the workflow with a dedicated Hubspot dashboard for measuring the effectiveness and success of product launch assets and activities.

  • Content Marketing Manager

    • May 2021 - Jul 2022

    Assisted the Heads Manager as well as worked independently to develop the relevant GTM assets: - sales enablement content (sales pitch decks, vision pitches, product spotlight pitch decks, thought-leadership articles, how-to product guides); -marketing collateral (product-oriented and promo landing pages, whitepapers and benchmark reports, email newsletters, copies for award applications, copies for paid ads).

• 

  UXPressia

  • Product Content Writer

    • Aug 2021 - Dec 2022

    • Built customer journey maps, impact maps, and customer personas for different businesses in various industries (SaaS, retail, mobile gaming, city administration, governmental services, hospitality, etc.).•Delivered thought-leadership and product-oriented content for company’s inbound marketing strategy.•Created step-by-step video educational guides on the platform features and UX.

• 

  RAV Labs Ltd

  • Digital Marketing, Content & Social Media Manager

    • Sep 2019 - Jan 2021

    • Under the supervision of CMO, designed and executed go-to-market strategy for the new company products (including the new premium product line), which resulted in:- 3X increase in the company’s turnover with ROMI > 2500% in 6 months;- +6.5% increase in lead conversion to sales rate in 6 months;- 60% growth of company’s net profit (with the promos and offers decreased), 50% sales flow increase in 3 months.• Assisted the Head of Marketing in designing customer personas and creating and testing sales funnels for different audience segments • Created colateral for promo campaigns (emails, website popups, intercom messages, landing pages, blogs, posts, paid ads) used through various Social Media and marketing channels.• Managed the company’s social media accounts across Facebook, Twitter, and Instagram posting engaging content and managed activities (challenges and giveaways) which resulted in 45% growth in number of followers in 7 months.• Designed the new tone of voice for the brand and delivered copies for main website pages, SEO-optimized blog posts and descriptions for dedicated product pages which increased the website traffic by 23% in 5 months.• Organized and managed the process for photo & video production.• Analyzed data from various sources (Google Analytics, Facebook Insights) in order to make informed decisions about future strategies and tactics.

• 

  Potent Organics

  • Pompano Beach, Florida

  • Digital Marketing, Content & Social Media Manager

    • Apr 2018 - Dec 2019
    • Pompano Beach, Florida

    • Led efforts to promote 3 company brands on the e-commerce market: Potent Organics (dietary supplements), Crafts&Colors (arts and crafts goods), Benicci (home supplies) brands through various Social Media and marketing channels (website, Amazon, Social Media).• Delivered collateral for marketing and sales activities: email copies, product listings, whitepapers, ebooks, SEO-optimized blog posts.• Worked on the new website design for Potent Organics & Crafts&Colors brands: helped to restructure and redesign the website, created SEO-optimized product descriptions, new dedicated website sections. • Produced client testimonial videos and asset-creation photo- and videoshoots• Created and manage the online communities. Engaged customers, leveraged influencers and acquired brand ambassadors which resulted in community growth by 15% in 3 months. • Hired, trained and supervised a Junior Social Media Manager and 3 assistants.

• 

  Фриланс

  • Social Media and Content Manager

    • Sep 2016 - Mar 2018

    • Developed social media strategies and managed ad campaigns for clients in different niches (food, retail, restaurants, architecture, wedding decor) on a contract basis.• Created a comprehensive editorial calendar across Instagram and Facebook.• Organized and managed the process for photo & video production.

• 

  Council for the study of productive resources

  • Research Scientist

    • Jan 2015 - Feb 2016

    • Diagnostics, qualitative, quantitative analysis of the territory (statistical analysis, SWOT, Delphi, interviews, competitive analysis, policy and strategy analysis)• Definition of the main social and economic problems to be solved• Searching for the best international practices of regional governance and spatial development• Designing policies and strategies of spatial development of different regions, cities• Designing and implementation of new methods of regulatory impact assessments and evaluations

• 

  Institute for Budget Solutions

  • Research Scientist

    • Jan 2015 - Jun 2015

    Project work. Reviewing, organizing and editing the National Human Development Report (NHDR) devoted to explore the sources of regional competitiveness in the Republic of Belarus.Designing strategy of Far East and Baikal regions. Designing regional policy

• 

  Living cities

  • Research Scientist

    • Feb 2014 - May 2014

    Project work.Designing policy: “Concept of social and economic development of Bayankhongor region (Mongolia) till the year 2025. Scenarios of implementation of integrated branding of Bayankhongor region”

• 

  MEGAPARK

  • Creative Project Manager

    • Jul 2012 - Dec 2012