Experience

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  proSapient

  • Miami/Fort Lauderdale Area

  • Global Business Consultant

    • Aug 2016 - Present
    • Miami/Fort Lauderdale Area

    Global business consulting through ProSapient and directly with clients looking to expand abroad. Strategic planning and training for global growth are my strengths. I draw upon previous experience across business functions in operations, sales, training, digital transformation, marketing analytics, and finance to analyze market opportunities and position clients for growth. I have negotiated a variety of contracts and supervised and trained large teams. I am bilingual in Spanish and add value to multicultural organizations. I produce a variety of high quality training programs and business documents from global leadership development seminars to business plans and export strategies.

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  Florida SBDC Network

  • Tampa/St. Petersburg, Florida Area

  • International Trade Consultant

    • Sep 2014 - Aug 2016
    • Tampa/St. Petersburg, Florida Area

    I advised over 200 Florida based corporations on global growth. I provided international trade leads and global procurement options to clients in all major industries. I provided growth solutions through clear and actionable strategies based on a mix of current data and my own international business and marketing experience. I conducted market research to assist clients on country and region specific import / export goals and tactics. I created Export Marketing Plans and Foreign Market Expansion Plans to direct clients to the right export markets for their products and services. I advised on website globalization, social media, SEO, email campaigns, Google Analytics and other tools to engage customers and penetrate new markets. I created online content and training on international marketing, international procurement, international management, international finance, international logistics, international trade, country and region specific growth opportunities. I provided high quality export plans, compliance manuals, and duty minimization plans.

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  AMEXTRA

  • Mexico City Area, Mexico

  • Director of Business Development and Marketing

    • Sep 2013 - Sep 2014
    • Mexico City Area, Mexico

    I provided business and marketing plans. I oversaw implementation and led management consulting efforts company-wide. New product and program development for Chiapas honey, including all training. Created and lead a marketing and communications department for Amextra, a Mexican nonprofit that transforms individuals and communities through economically productive, environmentally and morally conscious programs.

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  World Travel Holdings

  • Miami/Fort Lauderdale Area

  • Consultant

    • Dec 2011 - Aug 2013
    • Miami/Fort Lauderdale Area

    Advised 600+ employees on International Business practices and what to expect abroad.Gave presentations and notes to new hire classes on Mexico culture and travel destinations. Advised on scenarios and selling tips for improving conversion rates for Travel Guard Insurance.Negotiated pricing for largest US cruise distributor with Carnival, Royal Caribbean, Norwegian, Cunard, Princess, etc. Brand management, promotions and pricing for Orbitz, Priceline, Marriott, Hilton, Delta, Cruises.com etc.

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  Independant Practice

  • Consultant

    • Nov 2008 - Nov 2011

    Business Development and Marketing solutions for clients in the CPG, legal services, and non-profit sectors. These include:• Marketing plans, including branding, product launches, social media, and metrics for the US Hispanic and Latin American markets. • Advise clients in IP litigation on business restructuring to focus on competitive advantages and strategic-channel relationships in marketing redesign. • Non-profit capacity building, social media, and fundraising.

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  McINTOSH AND PERALTA, LLC

  • International Business Consultant and Partner

    • 2004 - 2008

    Created and managed international business and legal consulting firm. Provided international market expansion plans in highly competitive consumer goods sectors. Areas of expertise in Sales, Marketing, Strategic Planning, Public Relations and Contract Negotiations.

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  US-Mexico Chamber of Commerce Inter-American Chapter

  • Executive Director Mexico Pacific Chapter

    • Jul 2001 - Dec 2003

    Managed all office affairs including sales, marketing, budgeting, and staff training. Navigated members through regulatory and cultural challenges in Mexican operations. Consulted and maintained database of suppliers, manufacturers and corporations. Hosted Mexican trade missions for agricultural, retail, tequila and other consumer goods industries.

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  Academy Prep Centers for Education

  • Tutoring Program Developer

    • Sep 1997 - Nov 2000

    Formed a new tutoring program for Academy Prep through Eckerd College in 1997. Tutored 5th - 8th grade boys in math, social studies, and Spanish through November of 2000. Recruited tutors.