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Katherine (Kay) Lemon profile image

Katherine (Kay) Lemon

Chair Of The Board Of Directors at American Marketing Association
Intro Book
Marketing expert with 24+ years of experience in research, strategy, and higher education.
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Location
Brookline, Massachusetts, United States, US
Skills
  • Marketing Research
  • Marketing Strategy
  • Research
  • Qualitative Research
  • Strategy
  • Show all
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Bio

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Katherine (Kay) Lemon is a seasoned marketing expert with 24+ years of experience in research, strategy, and higher education. She has held prominent positions at Boston College, Harvard University, and the Marketing Science Institute, and has worked with organizations such as American Marketing Association and Maple Leaf Foods. Her expertise spans marketing research, strategy, analytics, and fundraising. She is a Professor at Boston College and has taught courses on marketing. Her research focuses on marketing and higher education.

Experience

  • American Marketing Association
    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Chair Of The Board Of Directors
      • Jul 2020 - Present

    • Board Member
      • Jul 2018 - Present

  • Maple Leaf Foods Inc.
    • Toronto, Canada Area
    • Board Member
      • May 2018 - Present
      • Toronto, Canada Area

  • Marketing Science Institute
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Board Member
      • Jul 2015 - Present

      By convening top scholars in every marketing discipline with today's leading companies, MSI serves as the source of scientific breakthroughs in marketing. The Board of Directors of MSI serves as the organization's governing body, helping guide and advise the Institute to advance its mission.

    • Executive Director
      • Jul 2015 - Jul 2017

      By convening top scholars in every marketing discipline with today's leading companies, MSI serves as the source of scientific breakthroughs in marketing.

  • Boston College
    • United States
    • Higher Education
    • 700 & Above Employee
    • Accenture Professorship and Professor of Marketing
      • Sep 2008 - Present

    • Professor
      • Jul 2000 - Present

  • Harvard University, Graduate School of Business
    • Visiting Professor
      • 1998 - Jun 2000

  • Duke University, Fuqua School of Business
    • Assistant Professor
      • 1994 - 1998

Education

  • University of California, Berkeley, Haas School of Business
    PhD, Marketing
  • Colorado College
    BA, Philosophy
  • Wichita State University
    MBA, Marketing

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Industry Focus. “Higher Education”

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