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Katherine Hee is a seasoned marketing professional with extensive experience in product marketing, lead generation, and integrated marketing. She has worked with top companies like IBM and Compaq, developing and executing marketing strategies to drive business growth. With a strong educational background in management science and psychology, Katherine has honed her skills in sales, leadership, and communication. With over 25 years of successful sales and marketing experience across Fortune 100 companies, Kathy Hee combines her expertise to provide exceptional customer service in the real estate industry. She is passionate about building relationships, understanding client needs, and delivering personalized solutions.

Credentials

  • Inbound Marketing Methodology
    HubSpot Academy
    Jun, 2017
    - May, 2026
  • Dale Carnegie
    -

Experience

    • United States
    • Real Estate
    • 700 & Above Employee
    • REALTOR Naples, FLorida
      • Nov 2019 - Present

    • Professional Realtor
      • Jan 2020 - Present

      Kathy Hee combines her experience and interest in the real estate industry, with a passion for providing exceptional customer service. Her business acumen includes 25+ years of successful Sales and Marketing with several Fortune 100 companies. Kathy forged business relationships with clients around the world, allowing her to both negotiate and relate to people from multiple cultural backgrounds and beliefs. Kathy has built her business success on core concepts: Understanding, Innovation, Marketing, Communication, Determination, Trust and Passion. Her skill set and experience provides her clients with an exceptional real estate concierge experience: “I will do my best to advise you, and assist you and will always have your best interests at heart.” Kathy’s collaborative strategy and award winning skills will be an asset to anyone looking to buy, sell, build or invest in Naples or the surrounding areas.Kathy understands what it is like to stand in her a clients shoes. Relocating several times herself – buying and selling houses of her own – has afforded Kathy a personal sensitivity toward her clients journey. From Rochester, NY to Burlington, VT and now her family are longtime residents of Naples, FL and they all love it here!Kathy loves the beach, golf, cooking and has proudly volunteered for the Naples Wine Festival, benefiting the Naples Children & Education Foundation. She welcomes the opportunity to tour beautiful Naples!

    • Event Marketing Strategist
      • Oct 2018 - Nov 2019
      • Naples, Florida Area

    • North America Channels, IBM Collaboration Solutions Marketing Manager
      • Feb 2016 - 2017

      North America Channels, IBM Collaboration Solutions, Software Marketing Professional, develops and executes marketing strategy and programs to improve productivity of IBM's Collaboration Solution's Business Partners. Develops customized channel marketing campaigns, communications, enablement and recruitment strategy to support achievement of revenue targets including transactional revenue and Software as a Service (SaaS). Manages the engagement of IBM Channel Sales, Technical Sales reps, VADs and IBM Sellers to help strengthen Business Partner ecosystem.. Develops and shares best practices to drive better results in North America Channels. Teams with IBM internal brand market segment managers and demand program professionals to develop and drive cross functional plans and go-to-market execution strategies across Channels.. Leads Business Partner planning sessions to support utilization of IBM co-marketing programs . Manages key performance metrics in order to drive the channel business and anticipate and respond to gaps and opportunities for growth.

    • Mid Atlantic Region Strategist
      • Mar 2014 - Mar 2016

      I am the Mid Atantic software strategists for IBM, where I manage the marketing programs for an agile set of IBM software solutions directed to Line of Business Buyers. These products include Analytics, Security, Cloud, Systems Middleware, Commerce and Social solutions. I help define the marketing strategy with sales leaders, market development, channels, performance and industry teams. Delivers insights on clients, prospects, industries and market opportunity to support business objectives, priorities and actions within Mid Atlantic region.I present these findings and insights to IBM's senior sales leaders weekly, for discussion and execution.The foundational goal of the position is to help IBM sellers build proficiency and lasting relationships with senior leaders across all Industries, with focus on new buyers and specific roles; Marketing, Finance, Supply Chain, Operations, Information Security, HR and organizations in client businesses.Key responsibilities:Enabling IBM Sellers on internal and external sales tools for prospecting and account planning. Which help sellers develop the relationships with Lines of Business and successfully sell IBM products to new buyers and new logos.Developing and distilling best practices and running the management system that tracks performance and identifies key patterns for target prospecting. Collaboration and alignment of sales, marketing, brand and thought leadership organizations to drive sales execution, education and training, communications of IBM's software solutions.Focus on acceleration of growth through IBM Sellers and Channels:- Increase market share in Cloud, Analytics, Mobile, Social, Security and Social- Drive quality pipeline and improve yield- Support sales territory planning and execution- Facilitate all route coordination and optimization

    • Director of Business Development
      • Jul 2013 - Dec 2013
      • Canton, MA

      As Director of Business Develop I managed the IBM relationship to secure new business opportunities for The Pulse Network Inc. (TPNI) TPNI provides digital media and event solutions to its customers through content and inbound marketing, TPNI offers a service to businesses to create a platform for delivering content, primarily video, as well as written and curated content, integrated with digital, social media and offline event strategies. I developed strategies with IBM to include video within their events and all marketing mediums.

    • NA Big Data Information &Governance Demand Programs Manager Software Group
      • Jul 2012 - Jul 2013

      Big Data Cross Software Program Demand Generation Manager

    • North America MarketingSystem z Middleware Software
      • Jun 2011 - Jul 2012

      North America Demand Generation Marketing Manager for System z

    • WW Marketing Manager Social Software
      • May 2010 - Mar 2011

      Project Manager of a WW Lead Generation Interactive Tool for IBM Clients, Sellers and Business Partners for IBM Social Software

    • Owner
      • Jun 2009 - Feb 2011

      Marketing strategetist and business consultant

    • Integrated Mkt Strategist
      • Jan 2005 - Jun 2007

      STG WW Integrated Marketing and Communication StrategistFocus: System p product line and Competitive Product LinesA senior leadership professional position for the integrated marketing communications (IMC) function typically found in a major geography, brand unit and/or business unit or corporate function. Directs, plans and executes comprehensive IMC strategies, plans and campaigns for multiple, very complex and strategically important projects and campaigns in support of the unit's business objectives. Acts as a consultant to executive line management, providing expert knowledge of integrated marketing communications and the selection of the right marketing tactic (e.g., advertising, sales promotion, direct mail, interactive marketing, events marketing, brand equity and identity management, sports marketing, corporate sponsorships, etc.) for the job.

    • Marketing
      • 2000 - 2007

      World Wide Strategic Manager and North America Programs Manager

    • Product Marketing Mgr
      • Jan 2000 - Jan 2005

      Microelectronics Division Marketing Developed Best Practices within ASICs Marketing to Key Accounts, Sony, Hitachi, Canon, Cisco, Nortel- telecommunications/consumerCreate interest and awareness for 3 primary audiences; external OEM customers, internal IBM sales and field engineers and IBM development. Customer events both live and web based, communications, surveys, press releases, industry events, videos, testimonials, collateral and trade-shows.Trained internal IBM sales

    • Alliance Manager
      • Jan 1997 - Jan 2000

      Health Care Marketing Manager HealthCare OEMs: Oracle, Lawson, Industry Consultant to Compaq HC SalesResponsible for evaluating e-business partnersStrategist on installed base program development for partnersTrade-show, publications, press releases, testimonials, web mktg

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Healthcare Marketing Manager
      • 1998 - 2000

      Business Partner Marketing Manager

    • Sales Executive
      • 1984 - 2000

      Direct Sales and Partner Executive Sales Representative

    • OEM Sales Account Executive
      • Jan 1984 - Jan 1997

      12 years managed IDX Corporation, 3rd Largest Value Added Reseller, $25m revenue within HealthCare OEMsReceived company's highest sales award

    • Sales and Marketing
      • 1984 - 2000

      Sales Executive and Marketing Manager

    • Sales Account Executive
      • Jan 1981 - Jan 1983

      Sales Copier and Printer Division

Education

  • 1977 - 1981
    Nazareth College
    BS Management Science, double major Business/Psychology
  • Nazareth College
    Bachelor of Science (BS), Management Science and Psychology Majors

Suggested Services

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Industry Focus. “Marketing and Advertising”

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