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Bio

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Katherine Forbes is a seasoned marketing professional with a strong background in demand generation, digital marketing, and integrated marketing. She has experience in various roles, including Marketing Director, Project Manager, and Account Supervisor, and has worked with several companies, including AT&T, Digitas, and Oceanos. Forbes holds a Bachelor of Science degree in Marketing Communications from Babson College.

Experience

    • Sponsorship Manager

  • Martha's Vineyard Museum
    • Vineyard Haven, Massachusetts, United States
    • Sponsorship Manager
      • Jan 2023 - Present
      • Vineyard Haven, Massachusetts, United States

      Identify, solicit and coordinate corporate sponsorship donations for Martha's Vineyard Museum. Develop sponsorship benefit packages and organize details to ensure sponsor success at various museum events.

  • Notre Dame Academy
    • Hingham, Massachusetts, United States
    • Annual Giving & Advancement Manager
      • Feb 2020 - Jan 2023
      • Hingham, Massachusetts, United States

      Assist in fundraising outreach, leadership prospects and cultivation to increase giving and participation. Utilize fundraising database to conduct strategic follow-up and acknowledgment with donors. Assist with both internal and external school communications, marketing and advancement initiatives.

  • Daly & Company, Inc. Boston
    • Greater Boston Area
    • Marketing Director
      • Aug 2015 - Feb 2020
      • Greater Boston Area

      Marketing Director of executive search firm, Daly & Company which provides consulting and education for senior executives and members of the board.. Assist in publishing The Directors Letter, a bi-monthly email newsletter and Executive Insights, a bi-monthly video series highlighting board governance issues distributed to business executives, CEOs, company founders, presidents and board leaders.

    • Project Manager
      • Sep 2010 - Aug 2014

      Oceanos data marketing creates strategic data plans to support demand generation marketing programs for clients using Oceanos’ proprietary List Optimizer software. Managed client program execution, campaign measurement and response analysis as Project Manager.

    • Freelance Marketing
      • 2010 - 2010

    • Freelance Merchandising Manager
      • Feb 1998 - Oct 1998

      Worked with internal marketing group and outside agency to prepare and launch marketing collateral for nationwide marketing campaign for AT&T Prepaid Card.

    • Account Supervisor
      • Jul 1993 - Jun 1997

      Managed tactical marketing and advertising programs for 85 insurance field offices for The New England, Insurance & Investment, a division of MetLife. Supervised national sponsorship and local event marketing programs for 10 field markets working with such organizations such as Professional Golf Association (PGA), National Football League (NFL), National Basketball League (NBA). Created and managed interactive co-op advertising program for insurance agency and agent field use. Acted as primary liason between home and agency operations and general agents of each field office. Interviewed, supervised and trained 4 account executives and 2 interns.

    • Account Supervisor
      • Jan 1989 - Jul 1993

      Account Executive, 3/91-7/93 AT&T 800 Service Business Group. Developed strategic direct marketing programs for AT&T 800 customers and prospects. Supervised and trained 3 Associate Account Executives. Managed projects with 8 person team including account management, creative, production, media, systems, and traffic and finance departments.Associate Account Executive, 6/90-3/91Responsible for notifying AT&T 800 Service sales force of all national and prospect mailings.Traffic Manager, 1/89-6/90Managed team communication and workflow to ensure quality control and adherence to deadlines for following clients: AT&T, American Express, House of Seagram, Quaker Oats.

    • Catalog Traffic Manager
      • Sep 1988 - Jan 1989

      Catalog Traffic ManagerCoordinated traffic system for all catalogs produced in-house and by outside design agency. Created production schedule and proofed copy.

Education

  • 1983 - 1987
    Babson College
    Bachelor Science, Marketing Communications

Suggested Services

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Industry Focus. “Marketing and Advertising”

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