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Katherine Morrison is a seasoned commercial planning professional with extensive experience in retail and e-commerce. She has led the roll-out of commercial planning tools, improved loyalty KPIs, and streamlined processes across multiple companies, including IKEA. Morrison holds a Bachelor of Contemporary Performance from the Australian Institute of Music and has completed various coding certifications through SheCodes and Codecademy.

Credentials

  • SheCodes React
    SheCodes
    Dec, 2022
    - Apr, 2026
  • SheCodes Responsive
    SheCodes
    Sep, 2022
    - Apr, 2026
  • Learn JavaScript Course
    Codecademy
    Aug, 2022
    - Apr, 2026
  • SheCodes Plus
    SheCodes
    Aug, 2022
    - Apr, 2026
  • Learn CSS Course
    Codecademy
    Jun, 2022
    - Apr, 2026
  • SheCodes Basics
    SheCodes
    May, 2022
    - Apr, 2026
  • Learn HTML Course
    Codecademy
    Apr, 2022
    - Apr, 2026

Experience

    • Process Excellence Manager
      • Dec 2023 - Present

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Commercial Activities Specialist
      • Jul 2023 - Dec 2023

      • Led the roll out of a key commercial planning tool, including developing and delivering training that led to country wide adoption of the tool across the Australian Head Office and 10 IKEA stores.• Improved approach and process around monthly loyalty product offers. This led to an improvement in loyalty KPIs whilst also incorporating a strategy around proactive sell out of future discontinued products.• Streamlined and created documentation for vitality ranges and limited collections from global brief to local implementation using ClickUp.

    • Online Commercial Planning Specialist
      • Oct 2019 - Jul 2023

      • Own seasonality, commerical messaging and campaigns across IKEA.com.au.• Co-ordinate the cross functional e-commerce team and lead the planning for global and local initiatives on the website related to seasonal campaigns and other offers and commercial messages.• Nurture relationships across the organisation and ensure stakeholders throughout the business are engaged in the commercial planning and execution of campaigns across the website.• Contribute to the yearly business planning cycle for IKEA Australia, specifically the commercial calendar (seasonal messages and focusses)

    • Commercial Activities Sales Support Specialist
      • Apr 2018 - Sep 2019

      • Supported my manager to run national campaigns and support seasonality and vitality across the 10 IKEA stores and the website.• Co-ordinated stakeholders to ensure all elements of every campaign eg stock supply, interior design direction, marketing materials were aligned and would be delivered on time and to an excellent standard.• Followed up on results of seasonal activities, campaigns, offers, limited ranges and other related projects and delivered results to stakeholders.

    • Sales and Supply Support Manager
      • May 2017 - Apr 2018

      • Led and managed the Sales and Supply Support team to constantly improve stock availability and range management.• Synchronised with commercial needs and activities for the best possible goods availability at lowest possible total cost.• Worked as a communication link between the store and national logistics teams.• Main point of contact in the store for all range administration and operational supply related questions.• Supported functions across the store to improve efficiencies and educated on sales forecasting, supply planning, stock accuracy measures and distribution.• Participated in working groups to secure stock accuracy.

    • Recovery Team Leader
      • May 2016 - May 2017

      • Responsible for leading the Recovery team to increase sustainability through waste diversion and asset loss minimisation, maximise profits through asset recovery and cost reduction and to increase the quality perception of IKEA products.• Managed 13 direct reports. Rostering, task analysis, delegation, co-worker reviews, performance management, hiring new co-workers, WHS.• Worked across the whole store to push Recovery agenda, improve cross functional processes and increase profile of the Recovery department.

    • Sales and Supply Support Specialist
      • Jul 2013 - May 2016

      • Responsible for stock availability, balancing range and space, forecasting and ordering to achieve agreed service levels at lowest possible cost.• Supported cross-functional commercial team with planning and implementation of sales plans. • Cross-functional support and education for range administration and operational supply related matters.• Produced insightful follow up for cross-functional commercial team regarding operational processes including product range changes, overstocks and shortages.

    • Home Decoration Co-worker
      • Jan 2013 - Jul 2013

      • Ensured the department was maintained and stocked to an excellent standard. • Managed sales spaces and ensured availability using a range of tools and platforms• Coached peers on IKEA software and tools.• Tracked range changes and presented back to team to develop sell out strategies for discontinued articles.

    • Commercial Activities Co-worker
      • Aug 2011 - Jan 2013

      • Planned, implemented, maintained and analysed commercial areas across the store designed to show seasonality and increase add on sales.• Contributed to campaign planning and implementation, working across functions to ensure seasonal projects were executed.

Education

  • Australian Institute of Music
    Bachelor of Contemporary Performance

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Industry Focus. “Renewable Energy Semiconductor Manufacturing”

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