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Kate Prescott profile image

Kate Prescott

President at Prescott & Associates
Intro Book
Marketing expert with 29 years of experience in strategic marketing research and brand development.
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Location
Marblehead, Massachusetts, United States, US
Skills
  • Marketing Communications
  • Marketing Strategy
  • Marketing Research
  • Marketing
  • Nonprofits
  • Show all
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Bio

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Kate Prescott is a seasoned marketing expert with 29 years of experience in strategic marketing research, brand development, and non-profit marketing. She has led research groups and managed client relationships for top corporations and non-profits. Her expertise spans marketing communications, strategy, research, and fundraising.

Experience

  • PRESCOTT & ASSOCIATES
    • 18 Brilliant Avenue Suite 200 Pittsburgh PA 15215
    • President
      • 1995 - Present
      • 18 Brilliant Avenue Suite 200 Pittsburgh PA 15215

      Strategic Marketing and Research FirmPresident of research group which provides a breadth of research and marketing services to corporate and nonprofit clients. Personal strengths are on the strategic side of marketing research, aiding clients with market opportunity assessment and new product development; positioning and branding efforts; audience development; and marketing strategy and communications planning.

  • MESSNER VETERE BERGER MCNAMEE SCHMETERER (Advertising Agency)
    • Pittsburgh, PA/New York, NY
    • Vice President, Account Supervisor/Associate Research Director
      • Sep 1982 - Dec 1993
      • Pittsburgh, PA/New York, NY

       Managed all account activities on Stouffer’s Pizza and New Products  Constructed marketing, communications and new product introduction plans  Developed advertising strategies and creative brief documents  Assessed client information needs and developed appropriate research  Executed research projects from design through presentation  Established and maintained close client relationships  Participated in agency new business development activities  Supervised research department and administrative staff

Education

  • 1981 - 1983
    Penn State University
    Masters of Science, Marketing
  • 1976 - 1980
    Isenberg School of Management, UMass Amherst
    Business, marketing, marketing research

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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