Experience

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  Fundraising Every Day (FED)

  • Australia
  • Fundraising
  • 1 - 100 Employee

  • Head of Creative Services

    • Aug 2022 - Present

    Creative direction and support to both our team and our clients, ensuring all creative deliverables are not just built on a solid foundation of best-practice fundraising principles but also draw inspiration from the 'attention' market--and human nature--more broadly. Fostering relationships between the agency and our exceptional freelance designers, copywriters and videographers. Sharing the joy that comes with seeing ideas come to life and, most importantly, resonate with donors.

  • Senior Account Director

    • Sep 2021 - Aug 2022

    Developed and delivered individual giving campaigns for some of Australia's most beloved charities, including Lifeline, Foodbank Victoria, Kidney Health Australia, Australian Childhood Foundation, LifeFlight, yourtown, Royal Melbourne Hospital Foundation, Mater Foundation and many more. Sought and leveraged insights from within each organisation, the fundraising sector and the media to create powerful communications that compel donors to give now. Assisted in the agency's growth through the identification, set up and revision of processes, as well as training and management of other account service staff.

  • Account Director

    • Sep 2013 - Sep 2021

  • Senior Account Manager

    • Feb 2012 - Aug 2013

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  Pareto Fundraising

  • Senior Account Manager

    • Dec 2011 - Feb 2012

    Had the privilege of working alongside and being mentored by some of the most talented and inspiring fundraisers in Australia. Worked with almost 20 charities—from medical research and child welfare to international aid and animal organisations—honing client service and project management skills and witnessing the creative process firsthand. Incredibly grateful for the exposure and opportunity to implement best practice direct response fundraising during such a formative time.

  • Account Manager

    • Apr 2010 - Dec 2011

  • Account Executive

    • Oct 2008 - Apr 2010

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  Maxted Thomas PR

  • Paddington, Sydney Australia

  • Junior Account Executive

    • May 2007 - Oct 2008
    • Paddington, Sydney Australia

    First taste of the pace and camaraderie of agency life. Co-ordinated daily press office activities for beauty and lifestyle clients, sought coverage opportunities, drafted and distributed press releases, and actively assisted in product launch proposals, preparation and execution. Forever thankful to Ian, Anna and MTPR team for taking a chance on a keen bean (and very green) uni student like me.