Experience

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  Endy

  • Canada
  • Furniture and Home Furnishings Manufacturing
  • 1 - 100 Employee

  • Senior Manager, PR and Communications

    • Feb 2024 - Present

  • Manager, Influencer Marketing

    • Jul 2021 - Feb 2024

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  MSLGROUP

  • France
  • Public Relations and Communications Services
  • 700 & Above Employee

  • Account Manager

    • Nov 2020 - Jul 2021

    Manage media relations, influencer marketing and social media for major brands, collaborating with clients and agency teams. Support clients’ internal communications, composing activity reports and coordinating company events.Key Accomplishments:• Organized media relations strategy and execution for a CSR program, achieving 413 million organic impressions, more than 16 times the goal.• Facilitated an Amazon Canada Holiday program achieving 2 billion earned media impressions.• Developed a new system for reporting results to measure success against key performance indicators and program goals.• Won MSL’s entrepreneurship award for excellence in leadership and proactive work ethic.

  • Account Executive

    • Sep 2019 - Nov 2020

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  Citizen Relations

  • United States
  • Public Relations and Communications Services
  • 200 - 300 Employee

  • Account Coordinator

    • Aug 2018 - Sep 2019

    Led communications for both corporate and consumer mandates. Executed on all aspects of PR, including media relations, influencer marketing and event management. Coordinated pitches and developed media relationships, targeting top-tier outlets to achieve exclusive coverage.Key Accomplishments:• Oversaw influencer marketing for our client’s biggest program of the year, managing relationships with 25 partners to create content. Achieved more than 6 million impressions.• Secured an exclusive article in the Globe and Mail and built a relationship between a brand spokesperson and Newstalk 1010, a significant opportunity for a startup with a limited PR budget.• Worked on the world's largest cannabis brand leading up to legalization. Tracked regulations and adapted tactics to successfully navigate the changing legal landscape.

  • Public Relations Intern

    • May 2018 - Aug 2018

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  Biotop Professional

  • Toronto, Canada Area

  • Social Media Manager (contract)

    • Sep 2017 - May 2018
    • Toronto, Canada Area

    Created social media presence for a global haircare brand starting up in Canada. Worked independently with limited resources. Steadily grew social media engagement and built brand awareness.Key Accomplishments:• Developed a content marketing strategy and established a three times weekly posting cadence.• Achieved an Instagram engagement rate of 13% in the first six months.

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  Sweeny Todd's Hair Design

  • Toronto, Canada Area

  • Social Media Manager (part time)

    • Jul 2011 - Apr 2018
    • Toronto, Canada Area

    Added value to this leading Toronto hair salon over seven years by anticipating stylists’ and clients’ needs. Trusted with building awareness of a 40-year-old brand and engaging with clients online and in-person.Key Accomplishments:• Took the initiative to create a social media presence and earned promotion from stylists' assistant to social media manager.• Yielded an Instagram engagement rate of 10%.