Bio
Experience
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United States
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Performing Arts
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1 - 100 Employee
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Senior Director of Content Marketing & Digital Experience
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Jan 2023 - Present
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Director of Marketing and Communications
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Dec 2015 - Jan 2023
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Carlsbad Music Festival
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Carlsbad, California, United States
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Festival Managing Director
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Jan 2015 - Dec 2015
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Carlsbad, California, United States
I worked with the Festival founder / Artistic Director to hire, staff, fundraise, promote, and mount the annual 3-day music festival.
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United States
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Performing Arts
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200 - 300 Employee
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Single Ticket Marketing Manager
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Sep 2012 - Nov 2015
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Database Marketing Manager
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Jan 2012 - Mar 2013
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Freelance Opera Singer
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1999 - Jan 2014
Was represented by Patricia Minton at Classical Performing Arts Management. I have performed with opera companies including Nashville Opera, Lyric Opera San Diego, Opera Pacific, Los Angeles Opera, Dicapo Opera Theatre, and Taconic Opera. In concert and oratorio I have sung with the San Diego Master Chorale, Queens Symphony Orchestra, La Jolla Symphony, Canterbury Choral, and more.
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Marketing Manager/Singer
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2007 - Dec 2011
Handled all Public Relations and Marketing duties for the orchestra, including press releases, social media pages (facebook, twitter), press conferences, mailing list databases, website, press materials and overall marketing strategies.Planed and implemented fundraising efforts such as an annual symphony gala and an annual appeal campaign.Contributed significantly to grant writing and research. Appleid for foundation and corporate support.Oversaw the orchestra's Young People's Concerts, which encompassed creating each event's concept and marketing plan, soliciting the schools to attend, organizing the registration details of each school, creating and distributing the supplemental study guides, and participating in the events themselves.Managed the orchestra's Masterworks Concert Series, which included soliciting and managing a subscriber base, handling all ticketing sales and distribution, selling merchandise, running the concert receptions, and managing the press coverage and advertisements of each event. Arranged transportation for seniors to these concerts and solicited senior centers on behalf of city council member sponsors to attend the concerts for free or at a reduced rate.Coordinated the orchestra's Young Soloist Competition, which involved marketing, creating applications, scheduling live semi-final round and a final round recital. Secured judges, created the recital programs and managed press coverage for the final round. Managed the ticketing and box office for this event.Worked in partnership with an outside graphic designer to design marketing materials (brochures/postcards/logo)Promoted, organized and maintained the QSO Volunteer Club through phone calls, emails, meetings and letters. Volunteers assist with basic office duties, at concerts as ushers and contribute to concert receptions.
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Sales Consultant
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Jan 1997 - Jan 2002
Sold restaurant equipment and supplies. Clients included country clubs, hotel chains, high-end and popular restaurants, hospitals, and convention centers.Provided product knowledge, weekly visits, creative ideas, ordering, shipping, and delivery deadlines.Communicated with hundreds of manufacturers and promoted their products to clients.Determined price margins and created substantial profit for my company. My sales increased dramatically each year, and profit margin remained high.Built clientele from scratch to become the second ranked in sales for my company in Los Angeles.Expanded clients' businesses, increased their sales, and improved their bottom lines due to ideas regarding presentation, stock, and use of equipment.
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Marketing Intern
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1997 - 1997
Assisted the Marketing Director of the music festival.
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Education
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Northwestern University
Bachelor of Music, Vocal Performance -
Northwestern University
Certificate, Music Business
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