Bio
Experience
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United States
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Online Audio and Video Media
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700 & Above Employee
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Senior Branded Fashion Editor
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Feb 2023 - Present
At BDG, I work with luxury fashion clients from pre- to post-sale to create branded editorial content including on-site articles, emails, social content, white-label assets, and more. My role includes a mix of creative strategy, editing, copywriting, brainstorming, and collaborating with sales, marketing, and creative stakeholders to create robust digital campaigns that resonate with BDG readers and support our clients' goals.In post-sale, I oversee 10+ fashion campaigns simultaneously, manage a team of freelancers, source and conduct interviews with talent, lead creative briefing calls with clients and talent (models, photographers, stylists, etc.), mentor seasonal interns, style photoshoots, and lead affiliate content creation for two major American retailers.
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Branded Fashion Editor
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Sep 2019 - Feb 2023
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United States
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Internet Marketplace Platforms
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200 - 300 Employee
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Brand Manager
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Jan 2019 - Aug 2019
At Grailed, I helped launch the brand's sister site, Heroine — a peer-to-peer marketplace for archival designer clothing. As Managing Editor, I strategized and developed an editorial calendar, built a network of skilled fashion writers, and worked with industry talent to curate exclusive closet sales. I planned and executed copy and creative across all distribution channels, developed an email marketing strategy, maintained social accounts with daily posts and stories that leveraged on-site content, organized partnered giveaways, and worked with an influencer marketing specialist.
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Managing Editor
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Oct 2017 - Jan 2019
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Webedia
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Greater New York City Area
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Junior Editor
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May 2017 - Oct 2017
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Greater New York City Area
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Influenster
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Greater New York City Area
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Content Quality Specialist
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May 2016 - May 2017
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Greater New York City Area
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ODDA MAGAZINE LIMITED
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Remote
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Editor
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Jan 2014 - May 2016
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Remote
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Tibi
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Greater New York City Area
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Stylist
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Jul 2015 - Jan 2016
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Greater New York City Area
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Dagne Dover
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Greater New York City Area
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Creative Content Intern
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Jun 2015 - Aug 2015
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Greater New York City Area
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Staff Writer
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Sep 2013 - Sep 2014
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Musee Magazine
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Greater New York City Area
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Intern
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Jun 2014 - Aug 2014
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Greater New York City Area
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Education
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2012 - 2016New York University
B.S., Media, Culture and Communications -
2012 - 2015New York University
Bachelor's Degree, Communication and Media Studies
Suggested Services
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Industry Focus. “Marketing and Advertising”
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References
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