Experience

• 

  Intercoiffure

  • Director Of Production
• 

  Imaginal Marketing Group

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Production

    • Nov 2022 - Present

    Overseeing the full creative team for IM, including the Copy & Social Media department, Digital Development (Web) department, Design department and Traffic department.

  • Digital Production Director

    • Apr 2021 - Nov 2022

    Overseeing the Digital Development team and Traffic.

  • Traffic Manager

    • Dec 2019 - Apr 2021

  • Senior Copywriter & B2B Social Media Advertising Strategist, Tech Lead

    • Jan 2019 - Apr 2021

  • Copywriter, Social Media Strategist

    • Jul 2015 - Jan 2019

  • Project Manager

    • Jul 2015 - Jan 2017

• 

  Southern Candymakers

  • United States
  • Retail
  • 1 - 100 Employee

  • Director of Financial Services, CIO

    • Aug 2000 - Jul 2015

    Oversaw daily financial reporting and analysis for two French Quarter retail stores and a thriving shipping business. Worked with owners to negotiate and implement new employee benefits plans. Decision maker for all technology purchasing for the company.Researched and implemented new in-house systems to accommodate the very specific needs of our customers, shipping requirements, and of our corporate gifting clients. Worked with a technical team to implement the installation and integration of the softwares I found to meet our needs. This systems redesign cut order processing time in half and reduced shipping errors by 70%.

  • Web Director, Manager

    • Aug 2000 - Jul 2015

    Oversaw online rebrand and complete website and shipping systems overhaul that resulted in 90% online sales growth the first year. Maintained 10% -15% growth in subsequent years. In charge of creation and execution of online marketing, including creating a social media presence for the company, creating all email blasts and online content for the website, orchestrating special promotions, and purchasing paid advertising in local publications. Oversaw creative photo shoots for products and worked with the head candymaker to develop new products and packaging with an effective profit margin. Maintained a highly customized Magento e-commerce website with 1000+ ever-changing products and seasonal cold-shipping module requirements. Communicated between departments to improve workflow and understanding on all levels.In store manager role from 2000-2005, was responsible for the daily operations of the French Market store, including payroll, scheduling, ordering, packaging, overseeing production and inventory, building maintenance working with the French Market Association, and managing the team. (I’ve even made my fair share of pralines and chocolates, although it was a long time ago.)

  • Director of Financial & Administrative Services, CIO: Southern Candymakers

    • Mar 2014 - Jun 2015

  • Website Director

    • Aug 2007 - Jun 2015