Bio
Experience
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Marketing Director
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Jan 2024 - Present
Strategic marketing for the retail and Venture businesses in addition to website and brand projects.
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Seasoned freelance marketer
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Feb 2023 - Dec 2023
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London
Freelance marketing professional with more than two decades’ of experience across consumer, intermediary and institutional audiences, with high-level ability across the full marketing toolkit, including brand, creative, research, agency management, digital, content, events, sponsorship, partnerships, global marketing and strategic planning. Currently working with Triple Point to develop retail marketing strategic plan and processes.
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Newton Investment Management Group
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London Area, United Kingdom
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Head of campaigns
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Jul 2018 - Dec 2022
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London Area, United Kingdom
Responsible for channel and digital marketing in the UK and Asiapac, and global lead for brand and sustainable campaigns. Formally Head of channel marketing (July 2018-May 2022).
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Director, Marketing
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Jun 2017 - Jul 2018
Maternity cover, responsible for marketing strategy and delivery to UK advisory and distribution partners.
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Freelance marketer and owner
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Feb 2017 - Jul 2017
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United States
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Financial Services
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700 & Above Employee
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Head of UK Marketing, iShares at BlackRock
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Mar 2015 - Dec 2016
Responsible for conceiving and implementing the UK marketing strategy for iShares covering retail, wealth and institutional audiences.
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Director, Institutional Marketing
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Jan 2014 - Feb 2015
Responsible for Continental Europe and the Financial Institutions Group within the Institutional Marketing team.
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Vice President, Institutional Marketing
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Jul 2011 - Jan 2014
Setting and delivering the marketing strategy for the Financial Institutions Group (FIG) and Benelux Institutional, including FIG's global research programme.
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Newton Investment Management
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London
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Marketing Manager
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Sep 2010 - Aug 2011
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London
Interim role setting and delivering the marketing strategy for private clients and charities, in addition to working on brand and sponsorship projects.
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Australia
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Banking
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700 & Above Employee
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Associate Director, Marketing
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Jan 2010 - Jul 2010
Responsible for the WIB Equities marketing team encompassing Westpac Online Investing, St. George Directshares, BT & St. George Margin Lending, BT Managed Accounts and Westpac Retail Distribution.
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Senior Associate, Marketing
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Mar 2007 - Dec 2009
Initially managed marketing activity (sales tools, events, advertising etc.) for Corporate & Institutional Banking, then moved on to head up a re-branding project for WIB's property & infrastructure funds management group, Hastings. In March 2008 I joined the Equities marketing team to plan and implement an education program for financial advisers.
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United Kingdom
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Utilities
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700 & Above Employee
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Assistant Marcoms Manager
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2004 - 2006
Planning, development, delivery & analysis of acquisition campaigns through door drops, DRTV, directories, press, DM, bill communications & online media for British Gas HomeCare products.
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Print Buyer
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2002 - 2004
Purchased and delivered sheet-fed & web print and direct mail across three campaign teams.
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Marketing Comms Assistant & Account Manager, RAC Design
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1997 - 2001
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Education
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1994 - 1997University of Bradford
2:1 BA (Hons), Organisation Studies
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Industry Focus. “Financial Services”
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