Experience

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  Visa

  • Foster City, CA

  • Senior Director, Olympic Sponsorship Marketing

    • Jan 2017 - Present
    • Foster City, CA

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  United Entertainment Group, a DJE Company

  • San Francisco

  • Executive Vice President, Sports

    • Jan 2014 - Nov 2016
    • San Francisco

    Served as senior leader for global sports, entertainment and lifestyle marketing agency. Managed and grew major client accounts and led new business. Contributed to agency marketing and thought leadership initiatives. Worked closely with finance team on budget planning. Mentored junior staff and participated in staffing decisions.- Led major new business wins- Managed multimillion-dollar client portfolio, including marketing communications for global brands for Rio 2016 Olympic and Paralympic Games.- Served on communications committees for San Francisco 2024 Olympic Bid Committee and San Francisco Bay Area Super Bowl Host Committee.

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  ATP Tour, Inc.

  • London, United Kingdom

  • EVP, Marketing & Communications

    • 2010 - 2013
    • London, United Kingdom

    Served as head of marketing and communications and member of management committee for global governing body of men’s pro tennis tour. Led development of annual marcomms strategy for tour, comprising 62 tournaments in 32 countries, world’s top players and Barclays ATP World Tour Finals year-end championships. Oversaw promotion of tour during most successful years to date with record growth in television/digital audiences, attendance and sponsorship. Directed multimillion-dollar budget and global team of 30 across marketing, PR, corporate communications and digital.- First woman appointed ATP global head of marketing and communications- Served multiple internal stakeholders, including board of directors, management committee, player and tournament members. Presented at quarterly board, player and tournament meetings.- Managed communications around wide range of issues facing the sport- Led communications surrounding leadership change- Created official charity program, featuring annual grant initiative and gala fundraiser with top players.

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  Edelman

  • London, New York

  • UK Head of Sport; VP - Sports & Sponsorship

    • Jan 2000 - Dec 2009
    • London, New York

    UK Head of Sports and Sponsorship, London, UK, 2007-2009Functioned as head of newly-formed London sports team. Managed multi-office teams and clients across Europe, North America, Asia, and Middle East. - Led high-profile campaigns for clients spanning Olympic Games, FIFA Club World Cup, and UEFA European Championships.- Oversaw global agency of record relationship with International Paralympic Committee.Vice President, Sports and Sponsorship Marketing, New York, New York, 2000-2007 Served as lead for multimillion-dollar portfolio of sports clients. Shared group management duties, including new business and staffing. - Moved to Milan, Italy to lead teams at Torino 2006 Olympic Winter Games.- Won IPRA Golden World Award, SABRE, PRSA Bronze Anvil, IABC Ace, and Bulldog Award.

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  Boston Red Sox

  • Boston, MA

  • Communications Coordinator

    • Apr 1994 - Jan 2000
    • Boston, MA

    Communications Coordinator, 1996-2000 Served as key member of communications team. Managed executive and player interviews. Organized press events and national media conference calls. Managed year-round media credential requests and ballpark access. - First woman in team history to preside over Fenway Park press box and travel as team PR representative.- Functioned as point person for 1,200 media at 1999 MLB All-Star Game and 1998/1999 postseasons. - Planned and coordinated off-season player community caravan from 1998 to 2000.Marketing and Sales Intern, 1994-1995 Managed group ticket accounts for hundreds of businesses and organizations. Collaborated on selection and supervision of Fenway Park fan promotions and giveaways.