Experience

• 

  Tpn

  • Senior Creative Director

• 

  TPN

  • United States
  • Advertising Services
  • 400 - 500 Employee

  • Senior Creative Director

    • Aug 2022 - Present

    Creative team lead across Takis and Grupo Bimbo, to which we are the lead branding agency over both. We are responsible for all of the advertising and social for both brands, while also the lead on retail marketing for most of the products under Grupo Bimbo. As creative lead, I’ve managed, concepted, designed, and written across many large campaigns, with often include TV spots, out of home, promotions, social media and retail. For each of these campaigns, I led the creative from the strategy and concepting phase through the production phase, ultimately seeing the work through the final release. Through those phases I’ve led countless video and photo productions. I’ve also been the creative lead on Takis social where I’ve helped them become a true presence and contender to their competitors (Doritos & Cheetos).

  • Creative Director

    • Jun 2017 - Aug 2022

  • Associate Creative Director

    • Mar 2015 - Jun 2017

    As the lead Creative Director on the brand side of Cricket Wireless, I was the day-to-day lead of the creative team. I led the charge on all of the creative phases, from concepting to production on every in-store point of communication that Cricket Wireless had. During this time, I also worked on Otterbox and Lifeproof phone cases where we helped both brands create unique experiential designs to draw in Best Buy shoppers. I also had a hand in pitching and winning multiple new clients like Takis and Campari.

• 

  Arc Worldwide, A Leo Burnett Company

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Associate Creative Director

    • Mar 2013 - Mar 2015

    While on Coca-Cola, I helped lead the retail side of the business. While most of the work was shopper, we always strived to push for full, 360 degree campaigns and were successful at gaining other work such as out of home and social media. During my time on Coca-Cola, I was partial lead on seeing each project through all phases. During the conceptual phase, I was managing, concepting, strategizing, and designing alongside art directors and copywriters. In the production phase I was directing photoshoots and managing the production process. I presented every project I worked on and helped build a relationship with our revolving door of clients. Various events left me in charge of the creative side of the Coca-Cola business during the last six months. While that was a challenge, I took it in stride and grew by leaps and bounds as a creative leader by learning how to better manage other creatives, the ins and outs of the account side of the business, and how to be a better team leader overall.

  • Senior Art Director

    • Sep 2011 - Mar 2013

    Through the early, art director phases of my career I worked across various brands under the MillerCoors umbrella. Within the first year of my career I was concepting and executing through every phase of the creative and production process. During that time, I was the lead art director on large retail and promotional jobs, while also getting exposure to video and social. I am proud to say that I had some large contributions into bringing Miller High Life back out of obscurity and helped changed the direction of Miller Lite. Within a year or two of my time on MillerCoors I began to present to clients and learn how to grow a strong relationship with them.

  • Art Director

    • Sep 2009 - Sep 2011

  • Junior Art Director

    • Jun 2006 - Sep 2009