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Karmina L. Fonseca is a seasoned public relations and media relations expert with 13 years of experience in the industry. She has led teams at Schneps Communications and has worked with major brands such as McDonald's, Pfizer, and Unilever. Fonseca is fluent in English and Spanish and has a strong background in journalism, editing, and storytelling. Fonseca has also worked as a radio scriptwriter, television news scriptwriter, and media relations producer, and has a diploma in Web Communications from Universidad del Valle de Atemajac.

Experience

  • Schneps Communications
    • Queens and Brooklyn, NY
    • Editor In Chief
      • Jun 2011 - Present
      • Queens and Brooklyn, NY

      • Editor in Chief for Noticia New York City (recently rebranded from El Correo NY), amNY Latino and Metro Philly Latino• Recently led the team on image renovation implementing more Latino lifestyle and entertainment stories that attracted additional readers and improved advertisement sells• Helped expand the Queen’s publication to the Hispanic community in Brooklyn, The Bronx, and recently Manhattan• In charge of copy editing, news story writing, proofreading and production of the weekly edition • Translate and edit local and national news stories to appeal to Hispanic audiences

  • DS Simon Media
    • Greater New York City Area
    • Hispanic Marketing Division
      • Feb 2019 - Jul 2020
      • Greater New York City Area

      McDonald’s, Pfizer, Unilever, and Colgate-Palmolive are some of the major brands Ms. Fonseca has executed media relations campaigns for. She offers a unique combination of experience as a journalist, public relations executive and satellite media tour/video producer.

  • ARCOS COMMUNICATIONS
    • 18 E. 41ST STREET NEW YORK, NY
    • Account Executive
      • Sep 2015 - May 2017
      • 18 E. 41ST STREET NEW YORK, NY

      • Helped coordinate social media campaign for PEN America voices festival increasing number of net likes by 2,894.5%• Responsible for media relations and press releases for Cielo gala of the Latino Commission on AIDS to increase media attendance to the event• Assisted with the production and media relations of four multicity health fairs during the last quarter of 2016 that helped Pfizer engage with close to 90 community partner organizations including The Consulate General of Mexico and the Hispanic Federation

  • Multivu / PR Newswire and Medialink
    • Greater New York City Area
    • Media Relations / Producer
      • Oct 2009 - 2015
      • Greater New York City Area

      • Generated story ideas for Media Alerts and Press Releases to promote and book client’s stories with national media as CNN en Español, Univision and Telemundo Networks• Recognized by clients such as McDonalds, Pfizer, Unilever and Colgate-Palmolive for producing their bilingual Satellite and Radio Media Tours with NBC, CBS, ABC, CNN, Univision and Telemundo in less than two weeks (3+ weeks normal booking time) • Managed Media Relations campaignso Script writing in Spanish and English o Production of Audio and Video News Releases; Satellite and Radio Media Tourso Line producing for SMT’s and RMT’so Production of bilingual Voiceovers

  • CELEBRITY RADIO PRODUCTIONS
    • Greater New York City Area
    • Radio Scriptwriter
      • Jan 2005 - Nov 2010
      • Greater New York City Area

      • Authored the scripts for “Segunda Juventud en la Radio de AARP” radio program for The American Association of Retired Persons (AARP) which was recognized as a pioneer informational segment for Hispanic seniors• Created and translated the scripts and teasers that were placed in AARP’s website www.aarp.org.• Audio edited with Editor Plus and Sound Forge • Production of highly effective Spanish and bilingual Voiceovers

    • Scriptwriter for News program: "Ciudad Desnuda"
      • Jan 2000 - 2010
      • Mexico

      • Achieved the highest ratings in local news for eight consecutive months • Authored the news script• Coordinated news reporters • Responsible for the writing of bumpers and teasers

Education

  • Universidad del Valle de Atemajac
    Diploma, Web Communications
  • Univa
    Bachelor's Degree, Science and Communication Techniques

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications”

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