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Bio

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Karlyn O'hanley Adppr is a seasoned communications professional with extensive experience in marketing, public relations, and education. She has worked in various roles, including Communications Officer- Outreach, Marketing Associate, Visual Artist, Instructor, and Communications Assistant. Karlyn holds a BSc Education, a Bachelor of Arts, and an Advanced Diploma in Public Relations, Advertising, and Applied Communication. She is certified in SEO Foundations, SEO: Keyword Strategy, Articulating Your Value, Creating a Communications Strategy, Aboriginal Awareness Training, Advanced Google Analytics Certification, and Social Media Certification.

Credentials

  • SEO Foundations
    LinkedIn
    Sep, 2022
    - Apr, 2026
  • SEO: Keyword Strategy
    LinkedIn
    Sep, 2022
    - Apr, 2026
  • Articulating Your Value
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Creating a Communications Strategy
    LinkedIn
    Dec, 2021
    - Apr, 2026
  • Aboriginal Awareness Training
    Ben Calf Robe Society
    Nov, 2014
    - Apr, 2026
  • Advanced Google Analytics Certification
    Google analytics
    Oct, 2020
    - Apr, 2026
  • Social Media Certification
    HubSpot Academy
    Feb, 2020
    - Apr, 2026
  • Standard First Aid, CPR and AED
    Life Shield
    Feb, 2019
    - Apr, 2026

Experience

  • The Confederacy of Mainland Mi'kmaq
    • Millbrook, Nova Scotia, Canada
    • Communications Officer- Outreach
      • Mar 2023 - Present
      • Millbrook, Nova Scotia, Canada

  • WIFT-AT
    • Halifax, N. S.
    • Communications Coordinator
      • Dec 2022 - Mar 2023
      • Halifax, N. S.

  • SEATAC
    • Dartmouth, Nova Scotia, Canada
    • Marketing Associate
      • Nov 2021 - Aug 2022
      • Dartmouth, Nova Scotia, Canada

      • Co-created internal and external communications plans to increase awareness, build engagement and strengthen partnerships. Both plans emphasized taking a personalized audience-centric approach over the next three years • Created marketing and communication content including pitch decks and speeches using PowerPoint, Canva, Adobe Suite, Microsoft Office and Teams • Boosted LinkedIn channel engagement by 254 per cent and doubled the number of SEATAC followers on LinkedIn and Twitter• Assisted with the social media marketing for the 6th EnergyDATA Workshop hosted by the Applied Research Department at Nova Scotia Community College (NSCC) • Co-managed the planning, vendor management, marketing and communications for the launch of SEATAC's first conference booth at the 2022 H20 Conference and COVE Demo days

  • KO'HA Artistry
    • Halifax, Nova Scotia, Canada
    • Visual Artist
      • Jan 2016 - Aug 2022
      • Halifax, Nova Scotia, Canada

      • Strengthened brand and business relationships, ensuring consistency throughout communications and marketing materials• Designed and developed brand materials and custom artwork for showcase events, markets and workshops in three cities• Wrote, created content for, maintain and track all social media activity (Facebook, Instagram, Twitter) • Initiated and implemented the use of paid social media ads for campaigns

  • Cole Harbour Foundation
    • Cole Harbour, Nova Scotia
    • Instructor
      • Sep 2018 - Jun 2022
      • Cole Harbour, Nova Scotia

      • Supported elementary-aged students with developing their reading and comprehension skills through a phonetic-based program in a classroom setting • Adapted foundation programming to be administered online through Google meets for one-on-one and group sessions in response to Covid-19 • Conducted and analyzed performance evaluations on a weekly basis to measure annual student progress and curriculum comprehension

    • Marketing Communications Coordinator
      • Aug 2021 - Nov 2021
      • Halifax, Nova Scotia, Canada

      • Assisted with and developed copy and creative assets for weekly social channel content using Canva, InDesign and Photoshop • Assisted in the management of social media marketing • Conducted monthly social media analysis that including a competitor snapshot• Crafted roadmaps, infographics and client forms adhering to brand standards using Canva, Adobe and Microsoft Office • Completed research for internal reports, wrote content for blogs and performed administrative duties

  • SEATAC
    • Dartmouth, Nova Scotia, Canada
    • Marketing Coordinator
      • Jun 2021 - Aug 2021
      • Dartmouth, Nova Scotia, Canada

      • Crafted content for social media using Canva• Conducted a social media audit and developed a social media outreach strategy• Researched and co-wrote blogs for the website• Applied market research strategies to compile a snapshot of the local ocean technology sector

  • Clean Foundation
    • Dartmouth, Nova Scotia, Canada
    • Communications Assistant
      • Apr 2021 - Jun 2021
      • Dartmouth, Nova Scotia, Canada

      • Conducted daily media monitoring of climate action news for senior management • Crafted social media content using Canva for Facebook, Instagram and LinkedIn pages • Conducted research, reviewed best practices and previous marketing content to form an introductory style guide • Researched and wrote blogs for electric vehicle policy incentives and the ‘YouCAN,’ program launch in Atlantic Canada • Coordinated the ‘YouCAN,’ program launch live stream using Zoom and Facebook Live that included members of parliament, multiple speakers and questions from the media

  • Tutor Doctor
    • Edmonton, Canada Area
    • Educational Sales Consultant
      • Nov 2012 - Jun 2015
      • Edmonton, Canada Area

      • Provided management support for over 200 contacts using Big Apple software• Developed and presented opportunities to local franchise owners to increase their individual franchise sales revenue by 35 per cent over a 12-month period • Presented at five trade shows and eight community events during a three-year period • Prepared and delivered in-home sales presentations to several families per day • Categorized and assigned students to tutors by conducting a shared demographic analysis using Big Apple software, telephone and email correspondence

  • Adecco
    • Halifax, Nova Scotia
    • Administrative Coordinator & Recruiter
      • May 2004 - Jan 2009
      • Halifax, Nova Scotia

      • Answered multiple phone lines, welcomed clients and set up skill testing for two separate recruitment departments.• Coordinated and maintained temporary employee payroll and communications as well as entered and archived digital and hard copy files using Adecco CRM • Managed communications with property management company ensuring security, health and safety standards were implemented• Wrote and managed online recruitment advertisements, pre-screened, interviewed and onboarded temporary associates • Facilitated conflict resolution and crisis management strategies with diverse stakeholders and temporary associates

Education

  • 2020 - 2021
    Nova Scotia Community College
    Advanced Diploma, Public Relations, Advertising, and Applied Communication
  • 2009 - 2011
    University of Maine at Presque Isle
    BSc Education, Elementary Education
  • 2001 - 2007
    Mount Saint Vincent University
    Bachelor of Arts, History and Cultural Studies

Suggested Services

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Industry Focus. “Strategic Management Services”

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