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Karla Reyna, a seasoned brand manager and wellness coach, has spent over a decade driving business growth and customer acquisition in the Cayman Islands. With native Spanish and full professional proficiency in English, Karla excels in management, leadership, and customer service. Her expertise spans marketing strategy, project management, sales, and digital platform management, making her a valuable asset to any organization. Holding a B.F.A. in Communication with a major in Marketing and a Legal Secretary Diploma, Karla has honed her skills in business development, market research, and creative problem-solving. Certified in Google Digital Garage's Fundamentals of Digital Marketing, Karla continues to stay at the forefront of digital marketing trends.

Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    May, 2020
    - May, 2026

Experience

  • Ideal Protein
    • Grand Cayman
    • Brand Manager | Wellness coach
      • Jul 2022 - Apr 2023
      • Grand Cayman

      •Coach clients through protocol and weight-loss process. •Weekly consultations with clients to follow up on their progress and ensure their weight loss process is followed healthily and safely.•Provide support for clients, and answer nutritional questions.•Create plans that adjust to the client’s needs and ideas on how to follow them.•Business development. •Market & Demographic research. • Developed sales and marketing plans, both traditional and digital, to drive customer acquisition and achieve revenue and profit goals.• Digital and social media platform management. • SEO, SMO, data/analytics and content.• Artwork design for digital and POS campaigns • Organized and prepared marketing campaigns and events.• Coordinated POS and promotional material.

    • Sales Marketing Coordinator
      • Oct 2018 - Jun 2020

      • Business development; researched new and potential clients/partners • Conducted new markets and demographic research • Developed sales and marketing plans, both traditional and digital, to drive customer acquisition and achieve revenue and profit goals.• Supported and administered marketing initiatives for e-commerce • Wrote creative copy for Ads, E-commerce, presentations, and packaging• Digital and social media platform management • SEO, SMO, data/analytics and content • Artwork design for digital and POS campaigns • Creative packaging and translation for bilingual markets • Organized and prepared marketing campaigns and trade shows • Coordinated POS material for all territories

    • Executive Assistant To Chief Executive Officer
      • Aug 2017 - Oct 2018

      • Supported accounting and legal departments within the company• Conducted market and demographic research• Scheduled and arranged travel and social itineraries• Planned events and coordinated multiple agendas• Maintained clerical systems for files and receipts• Prepared meeting agendas, took minutes and organised presentations for meetings

    • senior web-based sales rep
      • Aug 2016 - Jun 2017

      • Business development; researched new and potential clients/partners • Serviced existing accounts, managed orders, and established new accounts by planning and organizing the daily cold calling schedule • Collected, deciphered, and presented market and demographic research • Recommend changes in marketing channels, by evaluating results and client goals • Trained new employees in SalesForce • Creatively found solutions for client needs• Functioned as part of a small but successful team

  • DMS Broadcasting
    • Cayman Islands
    • Account executive
      • Sep 2015 - Aug 2016
      • Cayman Islands

      • Generated new business and relationships whilst retaining and growing existing ones• Demographic research• Cold calling and new leads development • Creatively find solutions and function as part of a small but successful team• Work across departments to achieve goals for clients while exceeding goals set by managers.• Create original, compelling and relatable campaigns for broadcast. Utilizing the different elements in Radio

  • Hurley's Media
    • Cayman Islands
    • Advertising Representative
      • Apr 2015 - Sep 2015
      • Cayman Islands

      Worked with a small team to develop, protect, and grow brand exposure and core values.•Generate new business and relationships whilst retaining and growing existing ones.•Work seamlessly across all departments to increase revenue and improve internal communication.•Introduce new revenue stream opportunities with minimal to no additional investment. •Create and develop campaigns for radio.

  • Reyna Alvarado & associates
    • Monterrey Area, Mexico
    • Executive Legal Secretary
      • Nov 2013 - 2014
      • Monterrey Area, Mexico

      * Kept company records up to date* Transcribed legal documents* Answer the phone and take messages* Greet and attend clients with minor inquiries in person or on the phone* Take notes* Prepared Court forms* Conducted Legal research* Organized executive agendas, appointments, bookings and other business related arrangements

Education

  • 2002 - 2008
    UANL Fac. de Comunicacion
    B.F.A. In communication with a major in Marketing
  • 2013 - 2013
    ILSPA-Insitute of legal secretaries & PA's
    Legal Secretary Diploma, Legal Administrative Assistant/Secretary

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Wellness and Fitness Services”

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