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Bio

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Karla M. Reed is a seasoned marketing professional with expertise in direct marketing, account management, and advertising. She has managed the complete direct mail process, coordinated with clients and teams, and produced quality products on time and within budget. With a background in graphic design and teaching, Karla brings a unique blend of creative and analytical skills to her work. With experience spanning over 30 years, Karla has developed a strong understanding of marketing principles and has a proven track record of delivering successful campaigns. She is proficient in multiple skills, including direct marketing, email marketing, and vendor management.

Experience

  • The Lukens Company
    • Arlington, Va
    • Senior Production Manager
      • Apr 2014 - Oct 2020
      • Arlington, Va

      Effectively manage the complete direct mail process beginning with art/specs to completion of project, coordinating with the client, account team, creative, print, data processing & mailshop to produce a quality product that is on time and within budget.

  • BMD Direct Marketing
    • Washington D.C. Metro Area
    • Production Manager - Account Manager
      • Aug 2008 - Mar 2014
      • Washington D.C. Metro Area

      Effectively managed the complete direct mail process coordinating with the client, account team, creative, print, data processing & mailshop to produce a quality product that is on time and within budget.

  • Reed Envelope Company
    • Washington D.C. Metro Area
    • Senior Account Executive
      • Jul 2006 - Aug 2008
      • Washington D.C. Metro Area

      Dealt directly with customers/printers on their envelope needs. Quoted prices on converted, manufactured and jet-press envelopes. Produced work in progress reports.

  • Accotink Academy
    • Washington D.C. Metro Area
    • Teacher
      • Mar 2004 - Jun 2006
      • Washington D.C. Metro Area

    • Director of Production
      • Aug 1982 - Oct 1991
      • Washington D.C. Metro Area

      Successfuly managed the production department while simultaneously worked with clients on account matters and production jobs.

Education

  • 1980 - 1982
    James Madison University
    Bachelor of Arts, Graphic Design
  • 1978 - 1980
    Marymount University
    Associate of Arts, Commercial Art

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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