Experience

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  Acronis

  • Burlington, Massachusetts, United States

  • Director of Global Communications, PR and Social Media

    • Apr 2022 - Feb 2024
    • Burlington, Massachusetts, United States

    Global Director of Communications & Social Media• Led a global team of 10 and 24 regional agencies while collaborating with the CMO to refine corporate messaging, target key verticals, and define buyer personas for sales and marketing. • Boosted media coverage by +25% while elevating Share of Voice to #1 in the industry. • Drove a 20% year-over-year increase in social media followers. • Impacted 100+ attendees at in-person events and virtual media tours to promote new products, securing keynote speakers such as Magic Johnson and key industry figures. • Netted a +27% lift in email open rates, a 50% increase in employee social engagement, and a 30% decrease in internal emails by revamping the internal communications strategy. • Scaled audiences by 100% and enhanced global engagement by 150% in 2 years by spearheading international social media expansion across 7 platforms and 5 languages.

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  Jabra

  • Denmark
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Head of PR & Communications - North America (Global Marketing Team)

    • Jan 2015 - Apr 2022

    • Empowered a global public relations team to achieve a 60% increase in media placements and an 80% rise in thought-leadership presence.• Yielded a 200% increase in endorsements from prominent figures and influencers, including 25+ Olympians and 200+ athletic/lifestyle influencers with a new influencer program. • Drove significant revenue growth by executing integrated digital marketing campaigns inclusive of ABM, Channel, Social, and Media directives. • Developed communication strategies for 2 acquisitions and 3 organizational changes, ensuring smooth transitions while preserving brand integrity.• Nurtured strategic partnerships with GQ, Revo, Intel, Microsoft, and Zoom.• Publish Thought Leadership and SEO enhanced Bylines to attract new customers/media• Paid and Earned Media Advertising via Digital and In-Print mediumsAwards: Best End Customer Activation International Marketing award International Social Media Advocacy Award First region to top 1 Billion impressions for Black Friday and Amazon Prime Day sales

  • Sr. Marketing Manager - PR & Global Social Media

    • Apr 2014 - May 2015

    • Fueled a 40% sales growth by building out new channel marketing campaigns. • Boosted campaign performance by +50% across digital, CRM/email, app, and web platforms by leveraging data analytics and A/B testing. • Captured 1B+ media impressions during a critical retail period by crafting a PR and Communications strategy that garnered global adoption. • Enhanced the overall customer experience by collaborating with Product, Business Development, and On-site Experience teams to align marketing efforts.

  • Sr. Marketing Program Manager

    • Jun 2012 - Apr 2014

    • Netted a $3-5M increase in sales pipeline over 12 months by formulating a comprehensive social media strategy that bolstered brand visibility. • Scaled digital audience by 50% by forging strategic partnerships with notable industry entities, including Revo, Strava, and Spotify, along with fitness and running groups. • Consolidated social media footprint by reducing accounts from 60 to 15. • Trained 500 staff members, ensuring a cohesive and effective corporate social media approach.

  • Channel Marketing Manager

    • Oct 2007 - May 2012

    • Optimized a $3M marketing budget, maintaining regional pricing uniformity and conducting precise return on investment (ROI) evaluations to inform spending. • Secured an 80% surge in platform engagement and a 30% rise in partner enrollment by formulating and launching a channel partner initiative. • Produced a 40% uplift in public sector sales revenue via a sector-specific marketing initiative.

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  Tretorn, a PUMA company

  • Westford, MA

  • Manager - U.S. Operations and Marketing

    • Nov 2004 - Oct 2007
    • Westford, MA

    Responsible for the operations of the Tretorn Division of Puma N.A. with specific focuses on managing retail relations, invoicing, credit, and customer service teams.Meet with strategic retail customers and develop marketing plans to maximize consumer engagement.Forecast and submit multi-million dollar inventory buys based on open orders, consumer patterns, and anticipated growth parameters.Product Line Management (PLM) in alignment with retail demands and margin maximizationE-commerce site management including emerging “affiliate” program designed to increase traffic to our website. Double digit sales increase in 6 months.Prepare monthly “Executive Reports” for the international Board of Directors (PUMA) on sales performance, P&L, marketing initiatives, trend analysis, and inventory standing. Negotiate production time lines with overseas manufacturers to meet industry launch dates.Oversee warehouse performance and pro-actively prepare shipping schedule to minimize bottlenecks.

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  PUMA North America

  • Westford, Ma

  • US Operations Manager

    • Jan 1996 - Dec 2004
    • Westford, Ma

    Designed “Go To Market Strategy” and infrastructure for the Puma Tretorn DivisionLaunched new “footwear” division for PUMA North America with first year sales in excess of 1 Million Dollars.Direct report to the General Manager of PUMA North America.Perform market analysis of competing brands to determine price points for emerging product line.Developed business/marketing plans for “Tretorn” including budgeting, staffing, and revenue forecasting.Setup corporate infrastructure with strong focus on management information systems and cross-departmental fusion.Oversee development of e-commerce site and implementation of specific marketing directives intended to drive consumer traffic to this site. Created/expanded customer base to 100 retailers in first year of operations