Experience

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  Ykone

  • United Arab Emirates

  • Managing Director, MENA

    • Mar 2015 - Feb 2019
    • United Arab Emirates

    Ykone is one of the leading influencers marketing agencies established in Paris in 2008. My role consisted in setting up, developing and managing the company in Dubai to serve clients across the GCC.Business setup and development: - Set up a legal entity for Ykone’s Dubai branch in 2015. - Generated a +400% growth in the revenues for the Dubai branch between 2015 and 2019. - Managed a growing team of 12 people.Influencers marketing and strategy: - Developed a range of services consisting in helping luxury, beauty and lifestyle brands collaborate with online influencers: influencers’ identification, creative strategy, project management, content creation, monitoring and reporting. - Organized quarterly public events to educate clients and prospects on influencers’ marketing trends and evolution.Client servicing and management:- Worked closely with brands from Estee Lauder, L’Oreal, LVMH, Chalhoub Group, Dubai Tourism Office…- Managed over 150 projects for over 40 brands between 2015 and 201.9

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  social4ce

  • Paris Area, France and The Middle East

  • Manager I Social Media Strategist

    • Jan 2012 - Feb 2015
    • Paris Area, France and The Middle East

    - Marketing strategy part of the implementation of social4ce in the Middle East (Lebanon, UAE, KSA, Qatar)Developed social4ce offering based on 2 main groups of services: Social Media Marketing, Social Business Consulting- Social Media Strategy:Building the social media strategy and developing social media marketing programs for many companies from several industries: banking, education, lifestyle, retail, F&B.- Srategic Communications and Public RelationsDeveloping many projects to boost social4ce visibility in the selected markets: media relations, thought leadership, events organization, blogging, content creation, social media and digital presence. - Social Media Research Leading several research projects based on the social conversations and reports around the evolution of social media in the Middle East.- Corporate and business developmentConducting market intelligence activities to identify clients and needsDeveloping new business opportunities in the Middle East both in terms of clients and partners- Social Media TrainingProviding social media training courses and workshops at Tamayyaz, a division of Formatech. These trainings mainly target marketing managers, customer service managers, communications and PR managers as well as HR managers and focus around: social media strategy, community management, content strategy, brand reputation and crisis management, social CRM

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  Social Media Week

  • Paris Area, France and The Middle East

  • Producer I Speaker

    • Jun 2011 - Sep 2012
    • Paris Area, France and The Middle East

    Internationally hosted biannual conferences that aim to advance our understanding of social media’s role in business and society.- Part of the organizing team for SMW Paris, Beirut, Jeddah** Conferences program and content ** Sponsorship opporunities with media, communication agencies ...- Speaker and panelist at SMW Beirut:** "e-commerce : challenging the Lebanese economy" ** "Social Media and advertising" ** "Social Collaboration and PR2.0"

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  Burson-Marsteller i&e

  • Paris Area, France

  • Consultant, Reputation Management and Online Influence

    • Jul 2010 - Jan 2012
    • Paris Area, France

    - Definition of Public Relations strategies and tactics for clients in the "Media and Telecoms" industry around the new challenges brought by the digital revolution and the impact on businesses- Crisis prevention and management for companies, brands and top executives- Implementation of online and offline media relations strategies (content marketing, storytelling, mapping of emerging topics, media trainings, media evaluations)- Online brand monitoring and business intelligence (social media conversations audits, influencers mapping...)

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  Publicis Consultants

  • Paris Area, France

  • Consultant, Digital Corporate Communications

    • Oct 2009 - Jul 2010
    • Paris Area, France

    - Online reputation and crisis management for existing clients within their global corporate communication strategy- Business development with Publicis Conseil and Publicis Net (Social Media Marketing strategies within 360 communication campaigns)- Digital projects management and editorial content strategies

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  Ogilvy Public Relations Worldwide

  • Paris Area, France

  • Account Executive, PR and Digital Influence

    • Feb 2008 - Oct 2009
    • Paris Area, France

    - Online Influence and conversationnal marketingCLIENTS: IBM, Ford, Nestlé, Pierre Fabre, Roche, l'Express, Sony, MySpace, European Commission** Listening, planning, engaging: Conversation monitoring, Digital influencers mapping, Engagement programs, Community management and Influencers campaigns** Definition and implementation of KPI's and metrics as measurement tools for digital influence** Knowledge management and training around web 2.0, social media marketing and New PR - Media Relations for clients in the financial sectorCLIENTS: Goldman Sachs, Thomson Reuters, GE Money Bank, BNP Paribas Lease Group - New business and external communications for the Ogilvy Group in France** Monthly events for press, clients and prospects around ** Social Media Champion in charge of Digital Influence strategies within global pitchs

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  CELINE

  • Retailer

    • Jun 2007 - Sep 2007

    - Sales and Client Servicing- Inventories- Visual Merchandising