Experience

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  Development Counsellors International

  • United States
  • Public Relations and Communications Services
  • 100 - 200 Employee

  • SEM & Media Manager

    • Mar 2023 - Nov 2023

    I joined DCI’s digital marketing team in 2023, leveraging my combined digital marketing and public relations experience to oversee more complex integrated digital marketing strategies. In this role, I worked across several marketing practice areas including public and media relations, search engine marketing/SEO, website and content development, social media and digital advertising, brand development and email marketing. About DCI: Development Counsellors International (DCI) is the leader in marketing places. Since 1960, DCI has worked with more than 450 cities, regions, states and countries, helping them attract both investors and visitors. DCI specializes exclusively in all phases of economic development and travel marketing. DCI is deeply committed to its clients’ success, because it shares a fundamental value with them: a passion for places. By telling its clients’ stories in the national and international media, DCI helps create prosperity and growth in their communities, ultimately benefiting the lives of thousands of people who call these places home.

  • Senior Account Executive

    • May 2021 - Mar 2023

    I joined DCI’s public relations team in 2021 and worked with cities, counties, states and countries to create and execute unique national marketing and public relations campaigns. I collaborated with a wide variety of community stakeholders including university presidents, CEOs, elected officials, residents and more to promote positive regional news. As a media relations expert, I served as an advisor and led media strategy and communications for clients including drafting media statements, talking points, press releases, crisis communications, social media, email marketing, advertisements, website/copy and more.

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  Fractl

  • Delray Beach

  • Senior Media Relations Supervisor

    • Jul 2017 - Jan 2021
    • Delray Beach

    My core focus in this role was integrating public relations best practices with SEO marketing strategy to develop strong digital marketing campaigns for national tech, finance, health and lifestyle brands. I oversaw a team of hybrid/office and remote staff and led national media campaigns designed to generate brand awareness while securing website traffic and backlinks from top-tier publications such as Fortune, CNBC, Bloomberg, the Wall Street Journal, Today and more. Other responsibilities included compiling monthly reports based on data analysis to communicate the effectiveness of digital campaigns based on measured analytics such as engagement, impressions, click rates, etc. and contributing to annual stakeholder reports and presentations.

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  SP Home Run Inc.

  • West Palm Beach, Florida Area

  • Inbound Marketing Coordinator

    • Sep 2016 - Apr 2017
    • West Palm Beach, Florida Area

    My primary focus in this role was using industry research to create fresh content (blog posts, webinars, presentations, website copy and creative design) for lead generation campaigns. I also helped manage ongoing email marketing and social media campaigns via HubSpot and sought thought leadership, speaking/conference and press opportunities for the agency’s executive team.

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  Kingsland Equestrian

  • Wellington, FL

  • Merchandise Coordinator

    • Dec 2014 - Aug 2016
    • Wellington, FL

    - Managed the U.S. headquarters storefront in Florida along with pop-up experiences at various horse and trade shows across the U.S.; hired and trained seasonal and full-time staff members- Oversaw events such as trade shows, sponsored events and photoshoots to ensure brand consistency during promotional campaigns - Assisted with identifying regional trends in the U.S. market to forecast sales plans; onboarded new business partnerships and clients- Created material and storyboards for publishers and celebrity, influencer, and affiliate endorsements; managed the U.S. ambassador program and social media accounts (Instagram, Snapchat, and Facebook)