Experience

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  Angus Energy

  • Marketing

    • Feb 2020 - May 2023

    - Marketing and advertising strategies, campaigns, plans, objectives, and calendar (with CMO)- Planning and organizing team participation in main industry meetings and trade shows- Content creation and Marketing Materials (with subject matters, learning about technical areas of expertise): drafting, editing, and publishing reports, brochures, case studies, presentations, promotional materials, blog and social media posts, videos, and emails.- Webinars: coordination, follow up and reports

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  Harpy HR Solutions

  • United States

  • Marketing Communications Specialist

    • Apr 2018 - Nov 2019
    • United States

    - Provided market research, forecasts, campaign results, and consumer trends in solid and efficient communication and marketing plan- Significantly optimized website content and design with relevant keywords and improved formatting and readability, adding articles, testimonials, redesigned pages, videos and more; made SEO enhancements, decreasing bounce rate from 70% to 36%- Created, designed and launched social media strategy, creating a comprehensive and integrated content strategy for LinkedIn, Instagram and Facebook, increasing followers in 394% in 1 month - Restructured email mkt strategy, including template visuals, shorter paragraphs, bullet points and calls to action, increasing click rates from 0.5% to 6%- Write compelling web content to improve brand reputability and increase organic traffic        - Execute A/B testing for email campaigns to identify most successful subject lines, send times and templates- Redesigned internal and external marketing collateral, including flyers and brochure- Led the team creating the company's new services using design thinking techniques and innovative approaches- Developed and maintained Go to Market plan and reporting to ensure delivery of assigned tasks- Developed, launched and maintained market trends study group

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  Faculdade Max Planck

  • São Paulo Area, Brazil

  • Professor Of Marketing

    • Jul 2015 - Jan 2016
    • São Paulo Area, Brazil

    Professor of marketing, research and design thinking in an undergraduate marketing course.- Evaluated and graded students' classwork, assignments, and papers- Has initiated, was facilitated, and moderated classroom discussions- Has planned, was evaluates, and revised curricula, course content, and course materials and methods of instruction- Established partnership with members of the business community to improve programs, and to provide student access to learning opportunities, such as companies visits

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  Galvani Indústria, Comércio e Serviços S/A

  • Brazil
  • Chemical Manufacturing
  • 500 - 600 Employee

  • Public Relations - Lina Galvani Institute

    • Sep 2012 - Jul 2014

    Managed corporate social responsibility project, including a partnership between government, private companies, and the population to improve plans and raise funds to attend local community needs, through collaborative techniques

  • Public Relations

    • Feb 2012 - Sep 2012

    - Improved and supported activities related to community and government agencies- Created, designed and launched trustworthy internal campaigns of environment and workplace safety- Developed and maintained a crisis communication plan in cooperation with Press Office- Support strategic development for a relationship program with the local press and national environmental agencies around the country

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  Bradesco

  • São Paulo Area, Brazil

  • Endomarketing Specialist

    • May 2008 - Nov 2010
    • São Paulo Area, Brazil

    Managed corporate endomarketing and communications functions, overseeing a millionaire budget and 3-member team. Direct brand internally management, corporate positioning, internal products and services launches, internal incentive campaigns.- Nationally award-winning endomarketing project with proven success in Business to Employees category for 2 consecutive years- Developed and launched Edomarketing actions: internal campaigns and incentive plans, including social and environmental corporate responsibility, with 87% of participation (67,400 employees)- Performed internal analysis to identify and use efficiently the set of organizational communication channels (Intranet, e-mail mkt, direct mail, corporate TV, CEO's blog, internal newspaper, videos), growing communication and campaign reach to 100% of employees- Managed interface with advertising agencies and marketing teams (various segments), resolved problems; led effective meetings with clear decisions, defined action items- Has worked with leaders and employee across the headquarter to craft communications plans that drive business results

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  Fundação Bradesco

  • São Paulo Area, Brazil

  • Administrative Manager

    • Jul 1998 - May 2008
    • São Paulo Area, Brazil

    - Conducted process mapping around the country, promoting the adoption of best practices, reducing by 70% the rate of errors in administrative tasks- Created and launched e-learning courses for an 80-member team, increasing team efficiency by 80%- Developed and managed communication project around 40 company's sites, through corporate portal and video-conferences- Central contact for administrative teams nationally keeping consistent messaging and helping approval of local projects with government agencies- Managed indicators and targets (Balanced Scorecard) of all sites around the country- Effectively anticipated and understood administrative teams expectations, and ensured their requirements are met