Experience

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  VELUX Commercial

  • United States

  • Commercial Channel Manager, VELUX America LLC

    • Aug 2023 - Present
    • United States

    Providing marketing strategy and sales enablement tools for the US commercial division of the world’s largest skylight manufacturer. VELUX® Commercial provides daylight solutions for working, learning, and recovering. We design, manufacture and market daylight solutions for commercial buildings such as offices, schools, healthcare facilities, airports, shopping malls and retail stores, large public buildings, railway stations, and industrial buildings.Check us out: https://commercial.veluxusa.com/

• 

  Acuity Brands

  • United States
  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • Senior Marketing Manager, Sunoptics Skylights and Daylighting Systems

    • Oct 2017 - Dec 2022

    Managed marketing communications, digital marketing, and marketing operations for the $29M Sunoptics brand, including developing brand and go-to-market channel strategies to support product launches, brand marketing, daylighting education initiatives, multi-channel campaigns, and sales-enablement projects for B2B and B2C customers. Worked cross-functionally with VPs, product, sales ops, account reps, and key customers on marketing strategy, development, and project implementation to increase annual sales.

  • Marketing Services Manager, Lighting & Controls Product Marketing Services

    • Sep 2007 - Oct 2017

    Provided brand and product marketing strategy and sales support, consulting, and project management for lighting and controls business units and channels consisting of [up to] 7 Product Managers, two General Managers, and Product Support teams per business unit: up to $700M annual revenues per unit.

• 

  Lithonia Lighting

  • Conyers, GA

  • Marketing Services Manager, Distributor/Customer Marketing

    • Apr 2005 - Aug 2007
    • Conyers, GA

    Project managed design, marketing/messaging copy, print, and publication of marketing collateral and assets; customized for respective B2B distributor accounts.• Helped develop and drive strategic marketing plans and campaigns for key national account B2B distributor partners, including tradeshows, local events, and annual advisory council meetings.• Selected, negotiated with, and managed vendors (contracts, if applicable) for marketing services, including graphic design, web and app development, photography, printing, promotional merchandise, sample cases, and tradeshow displays.• Coordinated merchandising displays for showrooms, sample cases, and sales support.• Ensured copyright and trademark compliance through brands and channels.

• 

  Graebel Companies, Inc.

  • Aurora, CO & San Jose, CA

  • Marketing Services Manager, Business Development/Customer Relations

    • Dec 1998 - Oct 2004
    • Aurora, CO & San Jose, CA

    Managed strategic planning, development, production, and implementation of marketing communications for a B2B agency sales team for a national relocation company (51 agencies servicing Fortune 500-based national accounts and local COD program).(CA) Business Development/Customer Relations | 09/2003 – 10/2004• Developed sales support assets for the local sales team and managed CRM database, reports, and sales schedules• Highlight: Implemented and maintained a successful COD customer campaign• Highlight: Provided dedicated support for VIP customer projects(CO) Marketing Services, CRM Manager | 12/1998 – 06/2002• Created sales support assets for B2B agency national sales team, including competitions and campaigns• Responded to RFPs and RFIs, managing production to meet customer deadlines• Negotiated vendor contracts and resources for quality control and budget management• Wrote/edited newsletter articles and annual report content; provided in-house photography• Managed staff training, workshops, and corporate guest visits presentations

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  City of Aurora & Downtown Aurora Business Assoc.

  • Aurora, Colorado

  • Marketing/PR Coordinator; Media Coordinator

    • 1991 - 1998
    • Aurora, Colorado

    City of Aurora -Served as liaison between redevelopment project Board of Directors, community associations, city government, and elected officials to lobby and raise funds for economic redevelopment projects in north metro Aurora.• Designed and developed advertising and PR material for events; produced proposals, grants, and monthly reports.• Presented to community groups and civic organizations and answered official and unofficial media inquiries.• Developed and implemented cultural awareness training for city and affiliated civic organizations, including fundraising and logistics for associated multicultural festivities, displays, and exhibits.• Wrote, designed, and produced a monthly multi-lingual newsletter (five languages).Downtown Aurora Business Association -Developed, managed, and implemented marketing, media, and public relations strategies and initiatives for not-for-profit 501(c)(3) business association reporting to the General Manager and Board of Directors.• Public face for media relations, crisis management, public-service announcements, and member education.• Identified and obtained funding (sponsorships) for economic redevelopment projects and community-based special events, including an annual parade (50,000 attendance; Easter, Halloween & Christmas events; Jazz Festival and Car Show.• Produced and promoted special events in conjunction with the City of Aurora resources and local businesses to draw families and publicity to redevelopment efforts.• Lobbied and networked local and metro government sources in public policy ordinances and projects.• Wrote copy, designed and distributed member and media relations components, including a monthly newsletter, press releases, City Council presentations, etc.