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Karin Calame Swiers profile image

Karin Calame Swiers

Account Executive at Diamond Public Relations
Intro Book
Karin Calame - Swiers is a seasoned marketing professional with 3+ years of experience as Account Executive at Diamond Public Relations, and 11+ years of experience in various roles including Managing Director at Media Minds Communication, Branding Specialist at Aruba Tourism Authority, and Marketing Communications Manager at Aruba Marriott Resort & Stellaris Casino.
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Location
Kailua, Hawaii, United States, US
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Bio

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Karin Calame - Swiers is a seasoned marketing and public relations professional with extensive experience in the Caribbean region. Based in Kailua, Hawaii, she has worked with various prominent companies, including Marriott International, Aruba Tourism Authority, and Diamond Public Relations. Throughout her career, Karin has demonstrated expertise in marketing, PR, and communication, with a strong focus on destination marketing and brand management. Her experience spans over 15 years, with a strong educational background in Communicationkunde from Utrecht University. Karin is proficient in multiple languages, including English, Dutch, and Spanish, and has a proven track record of successfully managing marketing budgets, developing marketing strategies, and implementing PR plans. Her skills include copywriting, content creation, social media management, and SEO tactics.

Experience

  • Diamond Public Relations
    • Account Executive
      • Nov 2020 - Present

      Destination Public Relations for the island of Bonaire in the European market

  • Media Minds Communication
    • Aruba
    • Managing Director
      • Apr 2013 - Present
      • Aruba

      MediaMindsCommunication offers freelance marketing, PR & communication services, including: press support, PR events, executing marketing campaigns, coordinating traffic regarding artwork for advertising/print media, SEO-tactics, creating content for websites and social media, e-newsletters, copywriting for magazines, brochures and flyers, content for television and radio programs, book publishing and management & execution of photo and video productions.

  • Marriott International
    • Aruba
    • Marketing Manager Caribbean Resorts
      • Sep 2015 - Aug 2016
      • Aruba

      Managing marketing budgets, developing marketing & public relations plans and implementing marketing strategies for several full service Marriott and Renaissance Resorts in the Caribbean

  • Aruba Tourism Authority
    • Aruba
    • Branding Specialist
      • Oct 2014 - Aug 2015
      • Aruba

      Translating the 'One Happy Island branding in new and innovative ways with pull-through on island as well as internationally, using events, social media, traditional media and various marketing strategies. Highlights during my tenure included the launch of a new asset management platform that houses all digital assets of ATA for internal and external use; the launch of a branded photo book showcasing Aruba's unique features in street photography style; introducing live-streaming of the Aruba International Beach Tennis Tournament on aruba.com; integrating the multi-cultural and multi-colored aspects of Aruba's society into taylor-made event marketing; the launch of the Happy Information Officers project and street / island signage upgrading the overall tourism product on-island and the celebration of welcoming 1 million unique visitors to Aruba in Dec 2014.

  • Talpa producties
    • Netherlands
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Eindredacteur
      • Aug 2012 - Nov 2012

    • Redacteur
      • Sep 2011 - Aug 2012

      redacteur Let's get married (Sept-Nov 2011)redacteur The Voice Kids (ad interim, Dec 2011)redacteur Nationaal Songfestival (Jan-Feb 2012)redacteur Koffietijd (Maart-Juni 2012)redacteur Beat the Best (Jul-Aug 2012)

  • Freelancer
    • Communications specialist
      • Jun 2011 - Sep 2011

      PR, Marketing and e-Commerce Copywriting and publishing

  • BlazHoffski productions
    • Redacteur
      • Jan 2011 - May 2011

      Down met Johnny

  • IdtV
    • researcher / redacteur
      • Aug 2010 - Dec 2010

  • Aruba Marriott Resort & Stellaris Casino
    • Aruba
    • Marketing Communications Manager
      • Feb 2005 - Jun 2010
      • Aruba

      responsible for content on all Marriott Aruba websites, such as www.arubamarriott.com; www.tradewindsclubaruba.com; www.paradisebymarriott.com; www.ruthschris.com; Public Relations and all media requestsLive broadcasts from hotel (o.a. CBS Radio, Fox News, CNN, NBC)Photoshoots (o.a. 12-day hotel shoot with 8 crew members + models from Miami; Shape Magazine cover shoot, Caribbean Travel & Life, NFL cheerleader calendar shoot)Social MediaE-commerceSEO tacticsMarketing tactics, banner ads, advertising, direct mail & e-blastsCorporate & Crisis Communication2 direct reportsReporting to DOSM on property. Working closely with Director of Marketing for Caribbean and Director of E-commerce for Caribbean region, both based in Weston, Florida USA; with Corporate Public Relations Dept based at Marriott HQ in Washington, USA.

  • Endemol
    • redacteur
      • 2003 - 2004

  • CBE Group
    • Communication Officer
      • 2000 - 2002

  • APPR BV
    • Account Manager
      • 1997 - 1999

  • Jaarbeurs Catering Services
    • Utrecht Area, Netherlands
    • Banquet Waitress
      • Sep 1991 - Aug 1996
      • Utrecht Area, Netherlands

Education

  • 1991 - 1996
    Utrecht University
    drs, Nederlandse Taal en Letterkunde
  • 1987 - 1990
    Bisschoppelijk College Schondeln, Roermond

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