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Karen Wilson Furst is a seasoned marketing expert with over 39 years of experience in strategic planning, market development, and leadership. She has led numerous companies, including Momentum Group, Inc., Hyde Tools, Inc., and Strategic Market Planning Institute, and has developed successful marketing strategies for top executives and companies.

Experience

    • Chairman, Senior Executive Consultant
      • Mar 1985 - Present
      • Wilbraham, MA

      Sales growth programs--counselling senior executives, business owners, division managers, etc., on most effective ways to build profitable sales growth within the realities of their own current business environment and market directions. Over 30 years working with top executives from the Fortune 20 to startups, in nuclear power, military jet engines, publishing, hand tools, injection molding and more. Goal: to help CEO's and sales teams to find obstacles and leap over them. Good at fact-based strategies.

  • Hyde Tools, Inc.
    • Southbridge, MA
    • Corporate Marketing Officer
      • Oct 2004 - Dec 2010
      • Southbridge, MA

      Led strategic market planning and brand development for Hyde Group's Hyde Tools, a market leader of hand tools for painting and dry wall. During this period Hyde brand share in paint tools doubled from 22% to 47.8%. The Hyde team demonstrates what an inspired American company can do in serving builders, contractors and homeowners 125-plus years.

    • President
      • Apr 1994 - Jan 2006
      • East Longmeadow, MA

      The Strategic Market Planning Insitute was launched in 1986 to teach the team-based planning skills learned in the Fortune 10 and honed in the fast-paced middle market. The Institute developed a curriculum to teach advertising agencies and market planners how to engage their companies in successful growth programs. We were invited to lead strategic planning seminars for Second Wind, the nation's largest advertising agency association. Our seminars were held across the country at public venues and at customer headquarters, and have been attended by hundreds of marketing and advertising professionals. I closed the Insitute officially in 2006 to take a break from running multiple companies.

    • Marketing Communications Manager
      • Feb 1982 - May 1984

      Asked by United Technologies to move from Pratt & Whitney Aircraft to United Technologies Diesel Systems to take the diesel fuel injection business marketing to the next level. Created new programs and sales materials for attracting dealers, achieved standing ovation for presentations at national dealers association, developed award-wninig advertising program.

    • Marketing Communications Manager
      • Mar 1980 - Dec 1982

      Responsible for military jet engine proposals, presentations, sales supprt. Organized briefings for members of Congress, military leaders in U.S. and other countries. Expert in persuasive presentations and developing clearly understood technical sales messages. Supervised multi-company UTC presentations center, R&D communications, etc. Prepared and coached senior executives for major briefings. Responsible for overseeing visits from overseas military and business leaders.

    • Information Officer, Mgr Marketing Communications
      • Feb 1977 - May 1980

      Developed marketing communications for the nation's first Nuclear Breeder Reactor. This was a joint program between the Federal Government and private industry. Responsibilities: supervising engineering presentations, developing position statements and inter-agency communications, managing all communications to the CEO's of the largest utilities supporting the Breeder, and representing the program on air during intense national nuclear energy discussions. Ultimately the project lost its funding due to Presidential unwillingness to fund Congress's budget.

    • Associte Editor, Marketing Communications Manager
      • Feb 1964 - May 1977

      Started as ad copywriter for the Christian Science Monitor and moved to Advertising Manager then Marketing Communications Manager supervising ad agencies and developing major national advertising sales and circulation growth programs. Promoted to Associate Editor in the General Publications Department to develop a strong, new juvenile book publishing program. After 11 years of exciting growth and commitment to the Publishing Society, I became one of a large number of layoffs but was quickly recruited by officials launching the Clinch River Breeder Reactor.

Education

  • 1960 - 1964
    Connecticut College
    BA
  • 1960 - 1961
    Cleveland Institute of Art
    art

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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