Experience

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  Fluid Communications

  • Indiana

  • President

    • Jan 2014 - Present
    • Indiana

    Along with digital and mobile applications, Fluid manages and creates communications in various forms, including social media, visual media, public relations and advertising.Fluid Communications specializes in community engagement. We are a nimble and creative communications consultant agency with over 25 years experience and insight in municipal, education, and business communications, marketing and outreach.Fluid is certified DBE, ACDBE and MBE with the State of Indiana.

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  Governors State University

  • University Park, IL

  • Adjunct Instructor

    • Aug 2014 - Dec 2016
    • University Park, IL

    Undergraduate instructor in Communications Ethics and Public Relations Theory .

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  Ivy Tech Community College

  • United States
  • Higher Education
  • 700 & Above Employee

  • Executive Director of Marketing and Communications

    • Sep 2001 - Jul 2013

    • Oversaw branding and enrollment marketing program and increased enrollment from 5,000 students to 15,000 in 10 years.Launched the internal communications e-newsletter which united 4 campuses and 300 faculty and staff• Developed and managed regional policies and graphics standards, improved signage, created internal TV monitor messaging, photography files, social media posts, and development of student newsletter (semester)• Engaged, cultivated and managed press relationships in Northwest Indiana to ensure coverage of programs, special events, public announcements, and other academic projects to shift college’s image from strictly a “Technical School” to a broader “Community College” image based on the college’s objective• Oversaw external marketing and advertising campaigns in a 7- county area.

  • Instructor

    • Sep 1994 - Jul 2013

    Instructor (both online and in classroom) Intro to Marketing, Intro to Business, Advertising and Intro to Public Relations.

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  Michiana Broadcasting

  • Station Manager

    • 1994 - 1999

    Served as operations manager for a local radio station in Northwest Indiana and Southwestern Michigan • Created and managed strategic plan for the stations which increased revenue from $3000 per month to $30,000 per month in two years.• Assumed ownership of client/media relationship; served as the lead day-to-day contact• Managed six on-air music personalities and one news reporter • Developed advertising copy and sales copy• Took the lead on specific new business efforts, organizing the media program, striving for breakthrough ideas, acting as an integral part of the pitch team, presenting recommendations to ad agencies and clients • Also served as on-air personality for the “Breakfast Club”(WLTH), a morning talk show from 6 a.m. – 9 a.m

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  City of Gary

  • Gary, Indiana, United States

  • Press Information Officer

    • Aug 1989 - May 1994
    • Gary, Indiana, United States

    Established first municipal cable TV station for dissemination of news and information about government programs and projects.Instrumental in creating information campaigns for two major legislative initiatives -- to obtain river boat gambling licenses with the State of Indiana (the first city in Indiana to do so) and information to obtain increased federal funding for the Gary/Chicago International Airport.Created the first internal newsletter for city employees to education employees on legislative, HR and community issues that would impact their roles as city employees.Represented the mayor as city spokesperson.