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Karen Randall profile image

Karen Randall

Centre Manager at Stonebridge Property Group
Intro Book
Karen Randall is a seasoned marketing professional with extensive experience in retail, marketing strategy, and digital marketing, holding a Master of Applied Digital Marketing from Charles Sturt University.
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Location
Newcastle, New South Wales, Australia, AU
Skills
  • Marketing Communications
  • Marketing Management
  • Retail
  • Marketing Strategy
  • Graphic Design
  • Show all
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Bio

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Karen Randall is a seasoned marketing leader with extensive experience in retail, marketing strategy, and digital marketing. As Centre Manager at Stonebridge Property Group, she spearheaded the 2022 national Spring marketing campaign, driving brand awareness and supporting retail partners. Prior to this, Randall held key roles at Lendlease, Aventus Group, and Stockland, where she developed and executed national campaign strategies, managed centre marketing, and led marketing teams. With a strong educational foundation in digital marketing and business administration, Randall is well-equipped to drive business growth and success.

Experience

  • Stonebridge Property Group
    • Junction Fair - Newcastle, New South Wales, Australia
    • Centre Manager
      • Sep 2022 - Present
      • Junction Fair - Newcastle, New South Wales, Australia

  • Lendlease
    • Australia
    • National Campaign Manager - Retail
      • May 2022 - Aug 2022
      • Australia

      Working with the National Marketing Manager, National Marketing Executive and centre marketing teams to develop and deliver the 2022 national Spring marketing campaign - to raise brand awareness, support retail partners, and drive traffic.

  • Aventus Group
    • Marketing Campaign Manager
      • Jul 2021 - Mar 2022

      Development and execution of the national campaign strategy for Aventus Group LFR (large format retail) shopping centres, with an integrated, digital first and scalable approach - until the merger of Aventus Group with HomeCo via acquisition in March 2022. Working with external agencies, the National Marketing Manager and Digital Marketing Manager to raise brand awareness, support retail partners, and drive traffic both online and into centre locations.

    • Digital Marketing Manager
      • Aug 2020 - Jul 2021

      Development and execution of the digital marketing strategy for Aventus Group LFR (large format retail) shopping centres, comprising 20 centres across Australia. Working with external agencies, the National Marketing Manager and Communications Specialist to evolve the marketing function to a digital first framework with a national approach.

  • Aventus Property
    • Hunter Region
    • Retail Marketing Manager
      • Apr 2018 - Aug 2020
      • Hunter Region

      Management of centre marketing for Kotara Home, Warners Bay Home and Tuggerah Super Centre.

  • Stockland
    • Australia
    • Real Estate
    • 700 & Above Employee
    • Marketing Manager
      • Mar 2017 - Apr 2018

    • Customer & Community Liaison Manager
      • Mar 2016 - Mar 2017

    • Marketing Manager
      • Nov 2014 - Mar 2016

  • Enigma Communication
    • Australia
    • Advertising Services
    • 100 - 200 Employee
    • Head of Operations
      • Nov 2013 - Nov 2014

    • Production Director
      • Mar 2012 - Nov 2013

    • Print Manager
      • Mar 2011 - Feb 2012

  • Centro Property Group
    • Hunter Region
    • Marketing Manager
      • 2006 - 2011
      • Hunter Region

  • Design Insight Communication
    • Charlestown
    • Managing Director
      • 1998 - 2006
      • Charlestown

  • Peach Advertising
    • Newcastle
    • Senior Designer
      • 1993 - 1998
      • Newcastle

  • WYSIWYG
    • Sydney
    • Graphic Designer
      • 1990 - 1993
      • Sydney

Education

  • 2020 - 2023
    Charles Sturt University
    Master of Applied Digital Marketing, currently studying
  • 2013 - 2016
    University of Newcastle
    Master of Business, Business Administration and Management, General
  • ADMA IQ
    Marketing Strategy Fundamentals + Social Media Marketing + Direct Marketing Essentials
  • TAFE NSW
    Certificate III, Marketing
  • University of Newcastle
    Bachelor's Degree, Visual Arts
  • University of Newcastle
    Post Graduate Diploma, Education
  • Property Council Academy
    Property Asset Management | Essentials + Advanced

Suggested Services

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Industry Focus. “Real Estate”

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