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Bio

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Karen Peters is a seasoned marketing professional with 30+ years of experience in event planning, marketing management, and administration. She has worked with various companies, including ISC2, Comcast, Manheim, Banner Medical Group, Republic Media, and AZ Admin Assist, in roles such as Event Marketing Planner, Marketing Specialist, Marketing Manager, Office Supervisor/EA, Marketing Assistant, and Owner. She holds a Bachelor of Arts degree in Marketing & Public Relations from Ashford University and Business Administration and Management from Rio Salado Community College.

Experience

  • ISC2
    • Remote
    • Event Marketing Planner
      • May 2022 - Present
      • Remote

  • Comcast
    • Fort Myers, Florida, United States
    • Marketing Specialist 2
      • Apr 2021 - May 2022
      • Fort Myers, Florida, United States

      Plan and implement events for training and fulfillment of new client accounts. Responsible for all communications regarding bulk deployments including digital, mail, and in-person events. Ensures proper implementation of marketing and communications programs to key system personnel. Prepare marketing-related reports and analysis and the implementation of marketing activities across various departments within the organization. Develops bulk mail information for new clients.

  • Manheim
    • Phoenix, Arizona & West Palm Beach, Florida
    • Marketing Manager
      • Aug 2015 - Feb 2020
      • Phoenix, Arizona & West Palm Beach, Florida

      Oversaw weekly sales events and special event planning. Executed special sales, digital events, promotions, and giveaways for clients, training sessions, and hotel accommodations. Created overall strategy and execution of marketing plans for Manheim locations. Developed vendor program and event reporting to connect to KPIs. Used Salesforce Marketing Cloud to edit and send e-mails in support of marketing campaigns. Supported and collaborated with a variety of clients with different needs and wants.o Arranged first All-Electric Sale in West Region including 125+ units and sold 65% for $74K in revenue.o Created and executed highly successful specialty car event costing $3K under assigned budget.o Carried out a productive week-long event that included $17K in dealer sponsorships.o Collaborated and completed first Kyle Petty Charity Ride stop attended by 400 guests raising $38K for charity.

  • Banner Medical Group
    • Phoenix, Arizona Area
    • Office Supervisor/EA
      • Jan 2015 - Jul 2015
      • Phoenix, Arizona Area

      Supported leadership and managed annual reviews, trainings, and yearly goal setting. Managed weekly updates of company marketing tool, calendaring, note taking, Live Meetings, videoconference calls, and arranging travel.o Oversaw 3 executive assistants and developed streamlined office procedures and policies.

    • Marketing Assistant
      • Mar 2011 - Jan 2015

      Collaborated with teams to plan and execute promotions, order supplies, and deliver products to clients. Executed promotional agreements including pre-event estimates and projections. Scheduled newspaper and on-line ads for on-site presence. Tracked event budgets, handled vendor contracts, managed tickets and completed post-event summary and reports. Coordinated calendars, meetings, travel, Excel spreadsheets, and conference calls while supporting a staff of 32.

    • Owner
      • Nov 2010 - Mar 2011

      Offering on-call administrative services to organizations and groups. Providing short-term help for large projects or proposals.

    • Marketing Coordinator
      • Oct 1986 - Oct 2010

      Coordinated company attendance at industry tradeshows and events while also serving on industry tradeshow committees. Reviewed and processed vendor contracts and budgets, closed Profit & Loss statements and developed training courses. Designed company events such as brown bag lunches, coaching sessions, holiday events, and team-building events. Prepared proposals in response to RFPs and maintained resume database.

Education

  • 2017 - 2020
    Ashford University
    Bachelor of Arts - BA, Marketing & Public Relations
  • Rio Salado Community College
    Business Administration and Management, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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