Experience

• 

  Rockys Hardware

  • Executive Assistant To President

• 

  Rockys Ace Hardware

  • Executive Assistant to President

    • Feb 2004 - Present

• 

  Pride Stations and Stores

  • Springfield, Massachusetts Area

  • Director of Advertising

    • Mar 2006 - Mar 2021
    • Springfield, Massachusetts Area

    Direct all advertising, social media, marketing communications, promotional events, company website and public relations for a local retail chain of 30 stations and stores. Successfully launched and manage a loyalty marketing program with responsibility for developing and executing strategy for the loyalty program across all digital and traditional channels. Oversaw the development and launch of the Pride Stores mobile app. Manages a full digital marketing platform from website through mobile app and its subsequent updates and innovations to include mobile payment.Coordinate and manage all marketing initiatives with Operations, Customer Service and other team members to ensure the successful execution of marketing campaigns and initiatives.

• 

  Eastern Paper

  • Marketing Manager

    • Oct 1993 - Feb 2004

    Planned, directed and coordinated all aspects of marketing efforts for a $130 million paper division. Responsibilities included direct product management which involved product pricing and promotion, as budget preparation and management. Also managed all aspects of creative services and advertising from initial concept through final production.

• 

  Strathmore Paper Company

  • Assistant Manager of Marketing Services

    • Sep 1989 - Oct 1993

    Supervised team of ten domestic and two international customer service representatives. Also supervised personnel responsible for database administration and Accounts Receivables.