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Karen Nassar profile image

Karen Nassar

Director - Branding, Creative Comms. ... at Chalhoub Group
Intro Book
Seasoned branding and communications consultant with expertise in design thinking and corporate identity.
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Location
Dubai, United Arab Emirates, AE
Languages
  • Italian Elementary proficiency
  • English Full professional proficiency
  • French Professional working proficiency
  • Arabic Native or bilingual proficiency
Skills
  • Illustrator
  • Design Thinking
  • Photography
  • Graphic Design
  • Flash
  • Show all
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Bio

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Karen Nassar is a seasoned branding and communications professional with expertise in design thinking, corporate identity, and art direction. With a strong educational background in business design and a Master's degree from Domus Academy, she has honed her skills in managing teams, developing comprehensive branding strategies, and leading projects from conceptualization to completion. Her proficiency in multiple languages, including Arabic, Italian, English, and French, adds to her versatility and adaptability in a global market. She has worked with various companies, including Chalhoub Group, Insignia Worldwide, and KITE creative, and has also held positions as a Partner Senior Brand Strategist - Project Director, Membership Director, and Strategic Designer - Researcher. Her experience spans multiple industries, including retail, media, and design, and she has developed a strong understanding of market trends, consumer behavior, and brand experience.

Experience

  • Chalhoub Group
    • United Arab Emirates
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Director - Branding, Creative Comms. & Social
      • Apr 2024 - Present

    • Senior Manager - Brand & Creative Communications
      • Oct 2023 - Apr 2024

    • Manager - Brand & Creative Communications
      • Oct 2022 - Apr 2024

    • Lead - Brand & Creative Communications
      • Jan 2022 - Oct 2022

  • Insignia Worldwide
    • Dubai, United Arab Emirates
    • Assistant Creative Director
      • Aug 2021 - Jan 2022
      • Dubai, United Arab Emirates

      Brand strategy and design for UAE and KSA projects and brands such as the Diriyah Biennale, Neom, and other.

  • Self-employed
    • Dubai, United Arab Emirates
    • Branding and communications consultant
      • Jan 2020 - Jul 2021
      • Dubai, United Arab Emirates

      design, management, art direction, marketing, branding, brand strategy, account management, client servicing, graphic design, user experience, brand experience, business, design-thinking, strategic thinking, customer centric approach, business, media, consultancy, communication, presentation, mic...

  • KITE creative
    • Gouraud street - Gemmayzé
    • Partner Senior Brand Strategist - Project Director -
      • Jan 2012 - Jul 2021
      • Gouraud street - Gemmayzé

      • Managing a team of art directors, artists, copywriters, and production managers.• Managing accounts and branding projects by applying design-thinking techniques that entail comprehensive branding strategies'.• Conducting market research, forecasting trends, studying behaviors, positioning, ...

  • AIGA Design
    • Middle East
    • Membership Director
      • Sep 2013 - Dec 2013
      • Middle East
  • jozeph forakis ... design
    • Milan, Italy
    • Strategic Designer - Researcher
      • Jan 2011 - Aug 2011
      • Milan, Italy

      • Conducting market research and collaborating in product design development (lighting).• Developing strategic analysis with emphasis on competitive landscape, case studies, actual market trends and user insights.

  • MTV Lebanon
    • Naccache, Lebanon
    • Senior Art Director
      • Jan 2009 - Oct 2010
      • Naccache, Lebanon

      • Developing visual identities for various TV channels and shows as part of the graphics department.• Leading in post-production development processes for different applications comprising 2d and 3d animations, photoshoot sessions, sound and editing.• Managing projects from conceptualization up t...

  • Spirit ME
    • Lebanon - Dubai
    • Junior Art Director
      • Jun 2008 - Dec 2008
      • Lebanon - Dubai

      Lebanon and Dubai Accounts.- Developed brands' complete corporate identities.- Designed packaging, publications, and press ads.- Created several communication campaigns for diverse brands and industries.- Developed concepts for TV Commercials and animated ads.

Education

  • 2010 - 2012
    Domus Academy
  • 2010 - 2012
    University of Wales
  • istituto italiano di cultura
  • 2005 - 2008
    Académie Libanaise des Beaux-Arts
  • 1992 - 2005
    Mont La Salle

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail Luxury Goods and Jewelry”

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