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Karen Masters

Retired at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Retired</span>
Intro Book
Marketing expert with 20+ years of experience in public relations, advertising, and event planning.
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Location
United States, US
Skills
  • Marketing Communications
  • Media Relations
  • Public Relations
  • Event Planning
  • Advertising
  • Show all
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Bio

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Karen Masters is a seasoned marketing professional with a strong background in public relations, advertising, and event planning. She has worked with national brands and non-profit organizations, developing marketing strategies and producing advertising materials. Masters holds a Bachelor of Science in Journalism from Kent State University and has completed coursework toward a master's in Mass Communications from San Jose State University.

Experience

  • Retired
    • Retired
      • Jan 2023 - Present
  • Artful Living Boutique
    • 1364 West 67th Street, Cleveland, OH
    • Former Owner
      • Jul 2018 - Present
      • 1364 West 67th Street, Cleveland, OH

      My sister, Judy and I started the lifestyle boutique because we believe that the arts inspire... pleasing aesthetics are uplifting... and that your home should reflect your personality. We&#39;ve developed relationships with area artisans in order to create one-of-a-kind pieces for your home. We ...

  • Masters Communications
    • Lakewood, OH
    • Marketing Communications Consultant
      • Dec 2002 - Jul 2018
      • Lakewood, OH

      Worked with national B2B and B2C accounts, including USB and GMAC. Developed marketing/advertising plans, traditional and digital media schedules, social media strategies and production schedules. Produced advertising materials including collateral pieces, print and digital ads, direct mail, ebla...

  • National Assoc. of College Stores
    • Advertising Account Executive
      • Aug 2009 - Jun 2012

      Developed and implemented corporate sponsorships, digital and advertising media plans with National accounts including, Adidas, Starbucks and Jelly Belly Candy, increasing revenues by 45%. Marketing consultant to start up businesses entering the collegiate retail market.The National Association o...

  • Ohlone College
    • Fremont, California
    • Marketing Director
      • Aug 1996 - Jun 2002
      • Fremont, California

      With over 10,000 students, Ohlone is one of the largest and most diverse colleges in the San Francisco Bay Area. Successfully led the college through a major transition. Developed and implemented innovative marketing strategies, that ultimately increased enrollment. Conceived and produced an awar...

  • Maestro Communications, Inc.
    • San Ramon, California
    • Account Manager
      • Jan 1990 - Aug 1996
      • San Ramon, California

      A boutique advertising agency specializing in the travel industry that was a front runner in using the internet as an advertising medium.Helped launch a print publication in the travel industry that included an online spin-off, increasing metro markets from three to eight in two years. Authored a...

Education

  • Middlesex University
  • Kent State University
  • San Jose State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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